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Communicating with the Masses: Big Oil and Social Media

In: Marketing Big Oil: Brand Lessons from the World’s Largest Companies

Author

Listed:
  • Mark L. Robinson

    (LLC)

Abstract

There is no doubt that social media is changing the way people communicate and connect with each other. Not only do social media sites like Facebook, Twitter, and YouTube facilitate people-to-people communication but they also play a role in how consumers communicate to, and about, a company’s brand. Big Oil brands can improve their communication with the masses by implementing many of the recommendations from this chapter.

Suggested Citation

  • Mark L. Robinson, 2014. "Communicating with the Masses: Big Oil and Social Media," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, chapter 17, pages 136-145, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-38807-0_18
    DOI: 10.1057/9781137388070_18
    as

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