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The Tarnished BP Brand: From Texas City to Price Fixing

In: Marketing Big Oil: Brand Lessons from the World’s Largest Companies

Author

Listed:
  • Mark L. Robinson

    (LLC)

Abstract

In addition to the Deepwater Horizon explosion and resulting oil spill in the Gulf of Mexico in April 2010, BP suffered additional blows to its new brand image. U.S. Government officials had fined the company over leaky pipelines in Alaska and attempts to control prices in the U.S. propane markets. All of these events seriously damaged BP’s corporate reputation and brand image.

Suggested Citation

  • Mark L. Robinson, 2014. "The Tarnished BP Brand: From Texas City to Price Fixing," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, chapter 9, pages 64-70, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-38807-0_10
    DOI: 10.1057/9781137388070_10
    as

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