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The Standard Oil Empire Reigns Supreme: 1870–1900

In: Marketing Big Oil: Brand Lessons from the World’s Largest Companies

Author

Listed:
  • Mark L. Robinson

    (LLC)

Abstract

Once Standard Oil was formed in 1870, the company had already acquired 10 percent of the oil refining market in the United States and throughout the 1870s to 1890s, Standard Oil was the largest oil company in the world. While its profits were large, its brand image and corporate reputation were poor. To the public and many local U.S. governments and politicians, Standard Oil was the most hated company in America. The company acquired other refining companies for pennies on the dollar and those that were not acquired were forcibly put out of business.

Suggested Citation

  • Mark L. Robinson, 2014. "The Standard Oil Empire Reigns Supreme: 1870–1900," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, chapter 3, pages 17-25, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-38807-0_4
    DOI: 10.1057/9781137388070_4
    as

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