IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-38807-0_7.html
   My bibliography  Save this book chapter

How BP Destroyed a Corporate Brand

In: Marketing Big Oil: Brand Lessons from the World’s Largest Companies

Author

Listed:
  • Mark L. Robinson

    (LLC)

Abstract

In 2000, BP changed its corporate image from a traditional oil company to one that marketed a more caring environmental image. The company suffered blows to this new image as a result of several major catastrophes, the 2005 explosion at the Texas City, TX refinery and the Deepwater Horizon spill in April 2010. Although the environmental impact has and will be debated for years, the event serves as a case study of how a properly planned and executed PR and crisis communications plan can help reduce the damage done to the corporate brand.

Suggested Citation

  • Mark L. Robinson, 2014. "How BP Destroyed a Corporate Brand," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, chapter 6, pages 41-47, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-38807-0_7
    DOI: 10.1057/9781137388070_7
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-38807-0_7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.