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The End of One Oil Empire and the Beginning of Another: 1905–1911

In: Marketing Big Oil: Brand Lessons from the World’s Largest Companies

Author

Listed:
  • Mark L. Robinson

    (LLC)

Abstract

In 1911, the U.S. Supreme Court dissolved the Standard Oil Trust which for the past 40 years had become a virtual monopoly not only in oil refining into kerosene, but also in manufacturing its own oil barrels, railroad tank cars, and oil pipelines. Even though the company was dissolved, its corporate offspring, Exxon, Mobil, Chevron, and Amoco, became Fortune 500 companies. Their profitability grew due to the invention of the gasoline engine, gasoline powered cars, the expansion of the U.S. highway system, and the development of the retail gasoline station.

Suggested Citation

  • Mark L. Robinson, 2014. "The End of One Oil Empire and the Beginning of Another: 1905–1911," Palgrave Macmillan Books, in: Marketing Big Oil: Brand Lessons from the World’s Largest Companies, chapter 4, pages 26-30, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-38807-0_5
    DOI: 10.1057/9781137388070_5
    as

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