Luxury Brands in Emerging Markets
Editor
- Glyn Atwal(Burgundy School of Business)Douglas Bryson(ESC Rennes School of Business)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1057/9781137330536
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Book Chapters
The following chapters of this book are listed in IDEAS- Glyn Atwal & Douglas Bryson, 2014. "Introduction," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, pages 1-4, Palgrave Macmillan.
- Claudio Diniz & Glyn Atwal & Douglas Bryson, 2014. "Understanding the Brazilian Luxury Consumer," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 1, pages 7-16, Palgrave Macmillan.
- Jonas Hoffmann, 2014. "Novel Luxury: Made in Brazil," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 2, pages 17-25, Palgrave Macmillan.
- Nacima Ourahmoune & Bernardo Figueiredo & Pilar Rojas, 2014. "The Cultural Construction of Brazilian Bodies and Status," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 3, pages 26-45, Palgrave Macmillan.
- Irina Kulikova & Frédéric Godart, 2014. "How History, Culture, and Demography Drive Luxury Consumption in Russia," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 4, pages 49-62, Palgrave Macmillan.
- Daria Yadernaya, 2014. "Distribution Options and Consumer Profiles in the Russian Luxury Market," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 5, pages 63-69, Palgrave Macmillan.
- Paul Sanders & Paulina Tsimakhovich, 2014. "The Idiosyncrasies of Luxury Consumption in Russia," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 6, pages 70-81, Palgrave Macmillan.
- Kartik Dave & Glyn Atwal & Douglas Bryson, 2014. "The Luxury Landscape in India: Consequences for the Wine Sector," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 7, pages 85-95, Palgrave Macmillan.
- Nilanjana Sinha & Himadri Roy Chaudhuri & Sitanath Mazumdar, 2014. "From Local Taste to Luxury Experience: Insights into Culinary Distinction," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 8, pages 96-104, Palgrave Macmillan.
- Glyn Atwal & Soumya Jain & Douglas Bryson, 2014. "The Rise of the Indian Female Luxury Consumer," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 9, pages 105-116, Palgrave Macmillan.
- Frédéric Godart & Yue Zhao, 2014. "Drivers of China’s Desire for Luxury and Consequences for Luxury Brands," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 10, pages 119-129, Palgrave Macmillan.
- Serena Rovai, 2014. "The Evolution of Luxury Consumption in China," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 11, pages 130-134, Palgrave Macmillan.
- Kunal Sinha, 2014. "Connecting with the Chinese Consumer," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 12, pages 135-147, Palgrave Macmillan.
- Ben Cavender & Kevin Arslanian & Conlyn Chan, 2014. "Luxury in China: The End of Bling," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 13, pages 148-154, Palgrave Macmillan.
- Tommy Tse & Len Tiu Wright, 2014. "Luxury Brands and Deriving Fashion Meanings in a Media Context in Hong Kong," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 14, pages 155-164, Palgrave Macmillan.
- Michel Gutsatz, 2014. "China: Incubator of Luxury’s New Business Models," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 15, pages 165-173, Palgrave Macmillan.
- Swaady Martin-Leke & Elizabeth Ellis, 2014. "Towards a Definition of Authentic African Luxury: Luxe Ubuntu," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 16, pages 177-186, Palgrave Macmillan.
- Inka Crosswaite, 2014. "Afro Luxe: The Meaning of Luxury in South Africa," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 17, pages 187-200, Palgrave Macmillan.
- Douglas Bryson & Glyn Atwal, 2014. "Going beyond Misconceptions: Avoiding Pitfalls on the Route to Sustainable Growth," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 18, pages 201-210, Palgrave Macmillan.
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