IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-33053-6_17.html
   My bibliography  Save this book chapter

Towards a Definition of Authentic African Luxury: Luxe Ubuntu

In: Luxury Brands in Emerging Markets

Author

Listed:
  • Swaady Martin-Leke
  • Elizabeth Ellis

Abstract

As the cradle of humankind and home to one of the world’s first civilizations, Africa has developed and fostered crafts, techniques, and inspirations that can be seen as some of the foundations of global luxury. For thousands of years, Africans have gathered precious stones and metals to create original objects of adornment: thick strings of beads made from precious metals, coral, amber, or glass, precious jewels such as turquoise, sapphires, rubies, and emeralds, carefully formed into jewellery or ceremonial objects; earthen clay, masterfully moulded into the forms of deities. Making use of the richness and diversity of the resources found on the continent, craftsmanship became highly sophisticated in the mighty African empires as artisans perfected numerous complex techniques under the tutelage of royal courts. In some societies, the fineries they were commissioned to create were of such importance that the craftsmen lived with their rulers; the artefacts they meticulously created were significant not only in their artistry, but as expressions of history and visual keepers of legends, to honour both kings and gods.

Suggested Citation

  • Swaady Martin-Leke & Elizabeth Ellis, 2014. "Towards a Definition of Authentic African Luxury: Luxe Ubuntu," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 16, pages 177-186, Palgrave Macmillan.
  • Handle: RePEc:pal:palchp:978-1-137-33053-6_17
    DOI: 10.1057/9781137330536_17
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hamelin, Nicolas & Thaichon, Park, 2016. "Consumer motives and impact of western media on the Moroccan luxury buyer," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 164-170.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-33053-6_17. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.