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The Luxury Landscape in India: Consequences for the Wine Sector

In: Luxury Brands in Emerging Markets

Author

Listed:
  • Kartik Dave
  • Glyn Atwal
  • Douglas Bryson

Abstract

The phenomenon of luxury has consistently been an integral part of human aspirational displays and behaviours. Passion for luxury consumption has been recorded in ancient literature, found in archaeological discoveries, and firmly continues in today’s societies globally. In a postmodern era, the demand for luxury brands is no longer principally confined to the developed world, but is visibly apparent in emerging markets. Asia’s soaring importance as the market for luxury has been well documented, and India has been considered as a high-growth market with long-term potential. The Indian luxury market is indeed thriving; in 2011 it was worth US$ 5.8 billion and is projected to reach US$ 14.7 billion in 2015 (CII and A.T. Kearney 2011).

Suggested Citation

  • Kartik Dave & Glyn Atwal & Douglas Bryson, 2014. "The Luxury Landscape in India: Consequences for the Wine Sector," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 7, pages 85-95, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-33053-6_8
    DOI: 10.1057/9781137330536_8
    as

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