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Connecting with the Chinese Consumer

In: Luxury Brands in Emerging Markets

Author

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  • Kunal Sinha

Abstract

Consumption of luxury in China is not a recent phenomenon. The emperors of China lived luxurious lifestyles that were rivalled only by the Bourbons of France, the Romanovs of Russia, the Habsburgs of Austria, and the Mughals of India. As Hays (2008) noted, ‘Imperial clothes were made with silk, gold, silver, pearls, jade, rubies, sapphires, coral, lapis lazuli, turquoise, agate, various kinds of fragrant woods, kingfisher feathers and thread made from peacock feathers.’

Suggested Citation

  • Kunal Sinha, 2014. "Connecting with the Chinese Consumer," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 12, pages 135-147, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-33053-6_13
    DOI: 10.1057/9781137330536_13
    as

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