IDEAS home Printed from https://ideas.repec.org/h/pal/palchp/978-1-137-33053-6_15.html
   My bibliography  Save this book chapter

Luxury Brands and Deriving Fashion Meanings in a Media Context in Hong Kong

In: Luxury Brands in Emerging Markets

Author

Listed:
  • Tommy Tse
  • Len Tiu Wright

Abstract

Given the economic slowdown in the West and the ongoing financial problems in the Eurozone, it is not surprising that both mainland China and its territory of Hong Kong are particular draws for global fashion retailers heading to greener pastures. By 2014, China is forecast to become the largest consumer market for luxury goods, with consumption rising to US$ 14.6 billion (European Business Review 2013). Compared with the US, as the world’s largest industrialized country, China’s gross domestic product (GDP) per head, at US$ 3,270, is around 15 times less than that of the US, at US$ 46,350. However, China has 1.3 billion people versus the US, which has a population of 308.8 million (The Economist 2011). Attractive factors for overseas luxury brand manufacturers and retailers include the burgeoning Chinese middle classes in mainland China and Hong Kong, who have a rising propensity to spend on consumable products aided by an increasing Chinese population and the rising pace of industrial and commercial developments. China and its Hong Kong territory are very attractive propositions for brand manufacturers seeking to grow existing brands or to establish new ones.

Suggested Citation

  • Tommy Tse & Len Tiu Wright, 2014. "Luxury Brands and Deriving Fashion Meanings in a Media Context in Hong Kong," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 14, pages 155-164, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-33053-6_15
    DOI: 10.1057/9781137330536_15
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pal:palchp:978-1-137-33053-6_15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.palgrave.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.