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How History, Culture, and Demography Drive Luxury Consumption in Russia

In: Luxury Brands in Emerging Markets

Author

Listed:
  • Irina Kulikova
  • Frédéric Godart

Abstract

Together with the other BRICS countries — Brazil, India, China, and South Africa — Russia demonstrates a high potential for luxury consumption. With a total population of approximately 143 million people, a growth in gross domestic product (GDP) of 4.3 per cent in 2011, and 3.4 per cent in 2012 (The World Bank 2013), the Russian market has attracted the attention of the majority of Western luxury brands, who have established their presence in the major cities of the country by opening their own boutiques or selling their goods through major distributors.

Suggested Citation

  • Irina Kulikova & Frédéric Godart, 2014. "How History, Culture, and Demography Drive Luxury Consumption in Russia," Palgrave Macmillan Books, in: Glyn Atwal & Douglas Bryson (ed.), Luxury Brands in Emerging Markets, chapter 4, pages 49-62, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-1-137-33053-6_5
    DOI: 10.1057/9781137330536_5
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    Cited by:

    1. Chimenson, Dina & Tung, Rosalie L. & Panibratov, Andrei & Fang, Tony, 2022. "The paradox and change of Russian cultural values," International Business Review, Elsevier, vol. 31(3).

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