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Nudging als Instrument zur Förderung nachhaltigen Konsums – eine konzeptionelle Analyse unter besonderer Berücksichtigung der empirischen Literatur

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  • Stopper, Therese

Abstract

Das Prinzip der nachhaltigen Entwicklung beinhaltet, Ressourcen so zu nutzen, dass sowohl die derzeitigen Bedürfnisse, als auch die Bedürfnisse zukünftiger Generationen gedeckt werden können. Dies erfordert laut den Sustainable Development Goals der Vereinten Nationen unter anderem nachhaltigen Konsum. In dieser Arbeit wird erläutert, inwieweit Nudging dabei helfen kann, Menschen zu nachhaltigen Konsumentscheidungen zu bewegen. Anhand ihrer hohen Emissionen im privaten Konsum werden die Bereiche Ernährung, Wohnen und Mobilität als wichtige Aspekte des nachhaltigen Konsums herausgearbeitet. Der Großteil der Arbeit besteht in der Auswertung empirischer Literatur. Dabei werden Studien betrachtet, die sich auf die herausgearbeiteten Bereiche des nachhaltigen Konsums beziehen sowie vier ausgewählte Nudges behandeln. Die Ergebnisse dieser Arbeit zeigen, dass die ausgewählten Nudges nachhaltige Konsumentscheidungen fördern können. Dabei sind gewisse Aspekte wie Formulierung oder Bezug des Nudges für den Erfolg maßgeblich.

Suggested Citation

  • Stopper, Therese, 2022. "Nudging als Instrument zur Förderung nachhaltigen Konsums – eine konzeptionelle Analyse unter besonderer Berücksichtigung der empirischen Literatur," Junior Management Science (JUMS), Junior Management Science e. V., vol. 7(1), pages 201-217.
    • Handle: RePEc:zbw:jumsac:294980
    DOI: 10.5282/jums/v7i1pp201-217
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    References listed on IDEAS

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