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Nudging Acceptability for Wood Ash Recycling in Forests: A Choice Experiment

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  • Ouvrard, Benjamin
  • Abildtrup, Jens
  • Stenger, Anne

Abstract

In this paper, our objective is to assess the general French population's acceptability of application of wood ash in forests, a measure currently not allowed but under consideration by the government. The main originality of our approach is that we test how a nudge can be used as an instrument to increase social acceptability, conveying objective information regarding ash recycling. Furthermore, although we do not consider it as a welfare measure, we show how the estimation of the willingness-to-pay can be considered as a complement to the more traditional social acceptability measure. Three nudges were introduced as three treatments in a discrete choice experiment. In the first treatment, the options with wood ash application were highlighted to indicate to the respondents that they corresponded to pro-environmental measures (positive framing). In the second treatment, we changed the wording of the two non-status quo options to highlight the recycling aspect of wood ash application. In the last treatment, we adopted a productive wording to highlight the fact that wood ash application increases wood production. Treatments, in particular positive framing and productive wording, influence the willingness-to-pay but depend on the attitudes of the respondents.

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  • Ouvrard, Benjamin & Abildtrup, Jens & Stenger, Anne, 2020. "Nudging Acceptability for Wood Ash Recycling in Forests: A Choice Experiment," Ecological Economics, Elsevier, vol. 177(C).
  • Handle: RePEc:eee:ecolec:v:177:y:2020:i:c:s0921800919310444
    DOI: 10.1016/j.ecolecon.2020.106748
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    2. Attallah, May & Abildtrup, Jens & Stenger, Anne, 2022. "Non-monetary incentives for sustainable biomass harvest: An experimental approach," Resource and Energy Economics, Elsevier, vol. 69(C).
    3. Gutierrez-Castillo, Ana & Penn, Jerrod & Tanger, Shaun & Blazier, Michael A., 2022. "Conservation easement landowners' willingness to accept for forest thinning and the impact of information," Forest Policy and Economics, Elsevier, vol. 135(C).
    4. Bastola, Sapana & Penn, Jerrod & Blazier, Michael, 2022. "Assessing Hypothetical Bias in Nudging: Willingness to Pay for Consultation towards Improved Forest Management," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322477, Agricultural and Applied Economics Association.
    5. Heesun Lim & Chang-Deuk Eom & Byeong-il Ahn, 2021. "Estimation of the Values of Wooden Materials in Urban Regeneration: The Case of Seoullo in Korea," Sustainability, MDPI, vol. 13(17), pages 1-15, September.
    6. Andersson, Henrik & Ouvrard, Benjamin, 2023. "Priming and the value of a statistical life: A cross country comparison," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 104(C).
    7. Benjamin Ouvrard & Raphaële Préget & Arnaud Reynaud & Laetitia Tuffery, 2020. "Nudging and Subsidizing Farmers to Foster Smart Water Meter Adoption," Working Papers hal-02958784, HAL.
    8. Houman Hashemzadeh & Alireza Karbasi & Hosein Mohammadi & Ali Firoozzare & Flavio Boccia, 2022. "Investigating the Effect of Nudges on Consumers’ Willingness to Pay for Genetically Modified Corn Oil," Sustainability, MDPI, vol. 14(19), pages 1-18, October.
    9. Andersson, Henrik & Ouvrard, Benjamin, 2023. "Priming and the Value of a Statistical Life: A Cross Country Comparison," TSE Working Papers 23-1439, Toulouse School of Economics (TSE).

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    More about this item

    Keywords

    Choice experiment; Environmental sensitivity; Nudge; Social acceptability; Wood ash;
    All these keywords.

    JEL classification:

    • C24 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Truncated and Censored Models; Switching Regression Models; Threshold Regression Models
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • Q57 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Ecological Economics

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