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Privacy evaluation: what empirical research on users' valuation of personal data tells us

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  • Morando, Federico
  • Iemma, Raimondo
  • Raiteri, Emilio

Abstract

The EU General Data Protection Regulation is supposed to introduce several innovations, including the right of data portability for data subjects. In this article, we review recent literature documenting experiments to assess users' valuation of personal data, with the purpose to provide policy-oriented remarks. In particular, contextual aspects, conflicts between declared and revealed preferences, as well as the suggestion that personal data is not conceivable as a single good, but instead as a bundle, are taken into account, also discussing potential shortcomings and pitfalls in the surveyed experiments. Data portability is supposed to increase consumer empowerment; still, several technological preconditions need to apply to make this right actually enforceable.

Suggested Citation

  • Morando, Federico & Iemma, Raimondo & Raiteri, Emilio, 2014. "Privacy evaluation: what empirical research on users' valuation of personal data tells us," Internet Policy Review: Journal on Internet Regulation, Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin, vol. 3(2), pages 1-12.
    • Handle: RePEc:zbw:iprjir:213986
    DOI: 10.14763/2014.2.283
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    References listed on IDEAS

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    2. Beresford, Alastair R. & Kübler, Dorothea & Preibusch, Sören, 2012. "Unwillingness to pay for privacy: A field experiment," Economics Letters, Elsevier, vol. 117(1), pages 25-27.
    3. Hanna Krasnova & Natasha Veltri & Oliver Günther, 2012. "Self-disclosure and Privacy Calculus on Social Networking Sites: The Role of Culture," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 4(3), pages 127-135, June.
    4. Janice Y. Tsai & Serge Egelman & Lorrie Cranor & Alessandro Acquisti, 2011. "The Effect of Online Privacy Information on Purchasing Behavior: An Experimental Study," Information Systems Research, INFORMS, vol. 22(2), pages 254-268, June.
    5. Tucker, Catherine E., 2012. "The economics of advertising and privacy," International Journal of Industrial Organization, Elsevier, vol. 30(3), pages 326-329.
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    Cited by:

    1. David Chavanne, 2018. "Generalized Trust, Need for Cognitive Closure, and the Perceived Acceptability of Personal Data Collection," Games, MDPI, vol. 9(2), pages 1-18, April.
    2. Katarina Kostelic, 2019. "Advisor Choice: Influences of Personality Traits, General Attitudes and Suggested Biases," Eurasian Journal of Business and Management, Eurasian Publications, vol. 7(1), pages 31-43.
    3. Liu, Yu-li & Wu, Yanfei & Li, Changyan & Song, Chuling & Hsu, Wen-yi, 2024. "Does displaying one's IP location influence users' privacy behavior on social media? Evidence from China's Weibo," Telecommunications Policy, Elsevier, vol. 48(5).
    4. Carin van der Cruijsen, 2017. "Payments data: do consumers want to keep them in a safe or turn them into gold?," DNB Working Papers 563, Netherlands Central Bank, Research Department.

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