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How much is privacy worth around the world and across platforms?

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  • Jeffrey T. Prince
  • Scott Wallsten

Abstract

Using carefully designed discrete choice surveys, we measure individuals' valuation of online privacy across countries (United States, Mexico, Brazil, Colombia, Argentina, and Germany) and data types (personal information on finances, biometrics, location, networks, communications, and web browsing). We find that Germans value privacy more than do people in the United States and Latin American countries. Across countries, people most value privacy for financial (bank balance) and biometric (fingerprint) information. People had to be paid the least for permission to receive ads—respondents in Argentina, Colombia, and Mexico would even pay for them—followed by location privacy. We discuss privacy policy implications.

Suggested Citation

  • Jeffrey T. Prince & Scott Wallsten, 2022. "How much is privacy worth around the world and across platforms?," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 31(4), pages 841-861, November.
    • Handle: RePEc:bla:jemstr:v:31:y:2022:i:4:p:841-861
    DOI: 10.1111/jems.12481
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    4. Kinshuk Jerath & Klaus M. Miller, 2024. "Consumers' Perceived Privacy Violations in Online Advertising," Papers 2403.03612, arXiv.org, revised May 2024.
    5. Prado, Tiago S., 2022. "Safeguarding Competition in Digital Markets: A Comparative Analysis of Emerging Policy and Regulatory Regimes," 31st European Regional ITS Conference, Gothenburg 2022: Reining in Digital Platforms? Challenging monopolies, promoting competition and developing regulatory regimes 265666, International Telecommunications Society (ITS).
    6. Rhodes, Andrew & Zhou, Jidong, 2024. "Personalization and Privacy Choice," TSE Working Papers 24-1525, Toulouse School of Economics (TSE).
    7. Aldasoro, Iñaki & Armantier, Olivier & Doerr, Sebastian & Gambacorta, Leonardo & Oliviero, Tommaso, 2024. "The gen AI gender gap," Economics Letters, Elsevier, vol. 241(C).
    8. Olivier Armantier & Sebastian Doerr & Jon Frost & Andreas Fuster & Kelly Shue, 2024. "Nothing to hide? Gender and age differences in the willingness to share data," BIS Working Papers 1187, Bank for International Settlements.
    9. Aguirre De Mora, Florencia & Roseth, Benjamin & Santamaria, Julieth, 2024. "Does Reluctance to Share Personal Data Reduce Citizen Demand for Personalized Services? Evidence from a Survey Experiment," IDB Publications (Working Papers) 13565, Inter-American Development Bank.
    10. Sumit Agarwal & Pulak Ghosh & Tianyue Ruan & Yunqi Zhang, 2024. "Transient Customer Response to Data Breaches of Their Information," Management Science, INFORMS, vol. 70(6), pages 4105-4114, June.
    11. Syngjoo Choi & Bongseob Kim & Young-Sik Kim & Ohik Kwon, 2023. "Central Bank Digital Currency and Privacy: A Randomized Survey Experiment," BIS Working Papers 1147, Bank for International Settlements.

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