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Personalized Feedback in Web Surveys: Does It Affect Respondents’ Motivation and Data Quality?

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  • Kühne, Simon
  • Kroh, Martin

Abstract

Web surveys technically allow providing feedback to the respondents based on their previous responses. This personalized feedback may increase respondents’ motivation and possibly the accuracy of responses. While past studies mainly concentrate on the effects of providing study results on future response rates, thus far survey research lacks theoretical and empirical contributions on the effects of personalized, immediate, feedback on response behavior. To test this, we implemented a randomized trial in the context of the Berlin Aging Study II (BASE-II) in 2014, providing feedback regarding the respondents’ personality tests (Big Five Personality Inventory) to a subgroup of the sample. Results show only moderate differences in response behavior between experimental and control groups. However, we find that respondents who received personalized feedback report higher levels of satisfaction with the survey.

Suggested Citation

  • Kühne, Simon & Kroh, Martin, 2018. "Personalized Feedback in Web Surveys: Does It Affect Respondents’ Motivation and Data Quality?," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 36(6), pages 744-755.
    • Handle: RePEc:zbw:espost:215792
    DOI: 10.1177/0894439316673604
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    References listed on IDEAS

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    1. Matthias Schonlau & Arthur van Soest & Arie Kapteyn & Mick Couper, 2009. "Selection Bias in Web Surveys and the Use of Propensity Scores," Sociological Methods & Research, , vol. 37(3), pages 291-318, February.
    2. Gert G. Wagner & Joachim R. Frick & Jürgen Schupp, 2007. "The German Socio-Economic Panel Study (SOEP) – Scope, Evolution and Enhancements," Schmollers Jahrbuch : Journal of Applied Social Science Studies / Zeitschrift für Wirtschafts- und Sozialwissenschaften, Duncker & Humblot, Berlin, vol. 127(1), pages 139-169.
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