IDEAS home Printed from https://ideas.repec.org/a/zag/market/v27y2015i1p21-41.html
   My bibliography  Save this article

Consumption Values, Personal Characteristics and Behavioral Intentions in Mobile Shopping Adoption

Author

Listed:
  • Rujipun Assarut

    (Chulalongkorn Business School, Chulalongkorn University)

  • Somkiat Eiamkanchanalai

    (Chulalongkorn Business School, Chulalongkorn University)

Abstract

Past literature has indicated that consumption value is an important factor in consumer decision making on whether to adopt online shopping. However, most studies have focused only on a single product or service type and, therefore, generalization of the results has been limited. Moreover, previous studies of the indirect effects of personal characteristics on the adoption of online shopping have emphasized solely the importance of utilitarian values. None have investigated the indirect effects of consumption values that include both utilitarian and hedonic aspects. This study examines the relationships between consumption values, personal characteristics and behavioral intentions in the adoption of mobile shopping from the perspectives of different product and service types. The results reveal convenience, security and emotional values as the common values which consumers of fashion goods and accommodations consider when deciding whether to purchase via a mobile device. Apart from the most common values, travelers also consider conditional and epistemic values when assessing whether to reserve accommodation using a mobile device. Moreover, innovativeness and self-efficacy were both shown to exert significant indirect effects, via consumption values, on consumers’ intentions to adopt mobile shopping. Managerial implications and suggestions are further discussed.

Suggested Citation

  • Rujipun Assarut & Somkiat Eiamkanchanalai, 2015. "Consumption Values, Personal Characteristics and Behavioral Intentions in Mobile Shopping Adoption," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 27(1), pages 21-41.
    • Handle: RePEc:zag:market:v:27:y:2015:i:1:p:21-41
    as

    Download full text from publisher

    File URL: http://hrcak.srce.hr/file/205628
    Download Restriction: None
    ---><---

    References listed on IDEAS

    as
    1. Diamantopoulos, Adamantios & Riefler, Petra & Roth, Katharina P., 2008. "Advancing formative measurement models," Journal of Business Research, Elsevier, vol. 61(12), pages 1203-1218, December.
    2. Agrebi, Sinda & Jallais, Joël, 2015. "Explain the intention to use smartphones for mobile shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 16-23.
    3. Yi-Fen Chen & Yu-Chen Lan, 2014. "An Empirical Study of the Factors Affecting Mobile Shopping in Taiwan," International Journal of Technology and Human Interaction (IJTHI), IGI Global, vol. 10(1), pages 19-30, January.
    4. Yang, Kiseol, 2012. "Consumer technology traits in determining mobile shopping adoption: An application of the extended theory of planned behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 19(5), pages 484-491.
    5. Rajagopal, 2014. "The Human Factors," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 9, pages 225-249, Palgrave Macmillan.
    6. B. Vandecasteele & M. Geuens, 2008. "Motivated Consumer Innovativeness: Concept and Measurement," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/532, Ghent University, Faculty of Economics and Business Administration.
    7. Vandecasteele, Bert & Geuens, Maggie, 2010. "Motivated Consumer Innovativeness: Concept, measurement, and validation," International Journal of Research in Marketing, Elsevier, vol. 27(4), pages 308-318.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Oguz YILDIZ & Hakan KITAPCI, 2018. "Exploring Factors Affecting Consumers¡¯ Adoption of Shopping via Mobile Applications in Turkey," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(2), pages 60-75, June.
    2. Dastane, Omkar & Goi, Chai Lee & Rabbanee, Fazlul, 2020. "A synthesis of constructs for modelling consumers’ perception of value from mobile-commerce (M-VAL)," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    3. Luis Edwin Chimborazo & Marta Frasquet & Alejandro Mollá, 2021. "Explaining Mobile Commerce Usage Intention Based on Technology Acceptance Models in a Developing Market Context," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(1), pages 25-40.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Oguz YILDIZ & Hakan KITAPCI, 2018. "Exploring Factors Affecting Consumers¡¯ Adoption of Shopping via Mobile Applications in Turkey," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(2), pages 60-75, June.
    2. Nel, Jacques & Boshoff, Christo, 2019. "Online customers’ habit-inertia nexus as a conditional effect of mobile-service experience: A moderated-mediation and moderated serial-mediation investigation of mobile-service use resistance," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 282-292.
    3. Catherine Viot & Caroline Bayart & Agnes Lancini, 2017. "The Consumer Intention to Adopt Smart Connected-Products: Does the Category Matter?," Post-Print hal-01991186, HAL.
    4. Martins, José & Costa, Catarina & Oliveira, Tiago & Gonçalves, Ramiro & Branco, Frederico, 2019. "How smartphone advertising influences consumers' purchase intention," Journal of Business Research, Elsevier, vol. 94(C), pages 378-387.
    5. Fuentes, Christian & Bäckström, Kristina & Svingstedt, Anette, 2017. "Smartphones and the reconfiguration of retailscapes: Stores, shopping, and digitalization," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 270-278.
    6. Xi Chen & Shaofen Fang & Yujie Li & Haibin Wang, 2019. "Does Identification Influence Continuous E-Commerce Consumption? The Mediating Role of Intrinsic Motivations," Sustainability, MDPI, vol. 11(7), pages 1-20, April.
    7. Hélia Gonçalves Pereira & Maria Fátima Salgueiro & Paulo Rita, 2017. "Online determinants of e-customer satisfaction: application to website purchases in tourism," Service Business, Springer;Pan-Pacific Business Association, vol. 11(2), pages 375-403, June.
    8. Brusch, Ines & Rappel, Nina, 2020. "Exploring the acceptance of instant shopping – An empirical analysis of the determinants of user intention," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    9. Pillai, Rajasshrie & Sivathanu, Brijesh & Dwivedi, Yogesh K., 2020. "Shopping intention at AI-powered automated retail stores (AIPARS)," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    10. Joerg Koenigstorfer & Andrea Groeppel-Klein, 2012. "Consumer acceptance of the mobile Internet," Marketing Letters, Springer, vol. 23(4), pages 917-928, December.
    11. Eigenraam, Anniek W. & Eelen, Jiska & van Lin, Arjen & Verlegh, Peeter W.J., 2018. "A Consumer-based Taxonomy of Digital Customer Engagement Practices," Journal of Interactive Marketing, Elsevier, vol. 44(C), pages 102-121.
    12. Jing Lu & Cheng Lv & Zhongzhen Yang & Mark Hansen, 2019. "Market Segmentation of New Gateway Airports Incorporating Passengers’ Curiosity," Sustainability, MDPI, vol. 11(24), pages 1-24, December.
    13. Luceri, Beatrice & (Tammo) Bijmolt, T.H.A. & Bellini, Silvia & Aiolfi, Simone, 2022. "What drives consumers to shop on mobile devices? Insights from a Meta-Analysis," Journal of Retailing, Elsevier, vol. 98(1), pages 178-196.
    14. Yu-Jin Choi & Jin-Woo Park, 2020. "Investigating Factors Influencing the Behavioral Intention of Online Duty-Free Shop Users," Sustainability, MDPI, vol. 12(17), pages 1-20, August.
    15. Rayburn, Steven W. & Anderson, Sidney T. & Zank, Gail M. & McDonald, Imani, 2022. "M-atmospherics: From the physical to the digital," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    16. Ae-Ri Lee, 2021. "Investigating the Personalization–Privacy Paradox in Internet of Things (IoT) Based on Dual-Factor Theory: Moderating Effects of Type of IoT Service and User Value," Sustainability, MDPI, vol. 13(19), pages 1-27, September.
    17. Mondal, Jalaluddin & Chakrabarti, Somnath, 2021. "Insights and anatomy of brand experience in app-based retailing (eRBX): Critical play of physical evidence and enjoyment," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    18. Dastjerdi, Aliasghar Mehdizadeh & Kaplan, Sigal & de Abreu e Silva, Joao & Anker Nielsen, Otto & Camara Pereira, Francisco, 2019. "Use intention of mobility-management travel apps: The role of users goals, technophile attitude and community trust," Transportation Research Part A: Policy and Practice, Elsevier, vol. 126(C), pages 114-135.
    19. Subhro Sarkar & Arpita Khare, 2017. "Moderating effect of price perception on factors affecting attitude towards online shopping," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(2), pages 68-80, June.
    20. Li, Rui & Chung, Te-Lin (Doreen) & Fiore, Ann Marie, 2017. "Factors affecting current users’ attitude towards e-auctions in China: An extended TAM study," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 19-29.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zag:market:v:27:y:2015:i:1:p:21-41. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tanja Komarac (email available below). General contact details of provider: https://edirc.repec.org/data/fefzghr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.