Explaining Mobile Commerce Usage Intention Based on Technology Acceptance Models in a Developing Market Context
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- Norah Saud H. AL Hilal, 2023. "The Impact of the Use of Augmented Reality on Online Purchasing Behavior Sustainability: The Saudi Consumer as a Model," Sustainability, MDPI, vol. 15(6), pages 1-19, March.
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Keywords
TAM model; UTAUT2 model; mobile commerce; developing market;All these keywords.
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