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Attribution Asymmetry in Perception of Companies’ Successes and Failures

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  • Oleg Gorbaniuk
  • Adam Żaliński

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  • Oleg Gorbaniuk & Adam Żaliński, 2019. "Attribution Asymmetry in Perception of Companies’ Successes and Failures," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 13(1), March.
    • Handle: RePEc:wyz:journl:id:558
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    References listed on IDEAS

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    1. Folkes, Valerie S, 1984. "Consumer Reactions to Product Failure: An Attributional Approach," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(4), pages 398-409, March.
    2. Oleg Gorbaniuk & Wiktor Razmus & Kasia Firlej & Agnieszka Lebiedowicz & Maciej Leszczyński, 2017. "Measuring corporate personality: A critical review and new insights," Journal of Brand Management, Palgrave Macmillan, vol. 24(5), pages 423-438, October.
    3. Dutta, Sujay & Pullig, Chris, 2011. "Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies," Journal of Business Research, Elsevier, vol. 64(12), pages 1281-1287.
    4. Richard Z. Gooding & Angelo J. Kinicki, 1995. "Interpreting Event Causes: The Complementary Role Of Categorization And Attribution Processes," Journal of Management Studies, Wiley Blackwell, vol. 32(1), pages 1-22, January.
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