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A Conceptual Approach Of Entrepreneurial Orientation Within Small Business Context

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  • WASSIM ALOULOU

    (University of Sfax, Tunisa)

  • ALAIN FAYOLLE

    (E.M. Lyon and CERAG, France)

Abstract

There is abundant literature aboutindividual entrepreneurship(entrepreneurs) and aboutcorporate entrepreneurshipwithin organizations. But little is written about a related concept likeEntrepreneurial Orientation(EO) in small businesses, and also, about how to describe its role in their strategic formulation.The paper attempts to identify the main attributes of the EO concept and its determinants within small business context. EO consists of three components:Innovativeness,proactiveness, andrisk-takingby strategic leaders in these firms. An innovative small business wilI not be an entrepreneurial if it does not take risks or is not sufficiently proactive towards competitors and environment.After describing the emergence of this concept, the paper shows the importance of the EO as a valid strategic orientation for small businesses when they re-think their strategic analyses withOpportunity-based andResource-based views. Adopting such orientation seems to reflect a needed conciliation between other strategic orientations (market-, technology- and stakeholder orientations) and altogether blending of them.Finally, the paper concludes with proposing some implications for future research to deepen the study (conceptually and empirically) of the EO within small business context.

Suggested Citation

  • Wassim Aloulou & Alain Fayolle, 2005. "A Conceptual Approach Of Entrepreneurial Orientation Within Small Business Context," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 13(01), pages 21-45.
    • Handle: RePEc:wsi:jecxxx:v:13:y:2005:i:01:n:s0218495805000045
    DOI: 10.1142/S0218495805000045
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    Cited by:

    1. Chiho Ok & He Soung Ahn, 2019. "How Does Entrepreneurial Orientation Influence the Sustainable Growth of SMEs? The Role of Relative Performance," Sustainability, MDPI, vol. 11(19), pages 1-16, September.
    2. José Moleiro Martins & Muhammad Farrukh Shahzad & Shuo Xu, 2023. "Factors influencing entrepreneurial intention to initiate new ventures: evidence from university students," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-27, December.
    3. Fakhrul Anwar Zainol & Wan Norhayate Wan Daud & Nalini Arumugam & Nor Asmahani Ibrahim, 2014. "NHM Industries: Ups and Downs of SMEs Business Venture," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 3(10), pages 806-810.
    4. García-Villaverde, Pedro M. & Rodrigo-Alarcón, Job & Parra-Requena, Gloria & Ruiz-Ortega, María José, 2018. "Technological dynamism and entrepreneurial orientation: The heterogeneous effects of social capital," Journal of Business Research, Elsevier, vol. 83(C), pages 51-64.
    5. Constantin Bratianu & Rares Mocanu & Dan Florin Stanescu & Ruxandra Bejinaru, 2023. "The Impact of Knowledge Hiding on Entrepreneurial Orientation: The Mediating Role of Factual Autonomy," Sustainability, MDPI, vol. 15(17), pages 1-21, August.
    6. Lan, Lan & Zhou, Zhifang, 2024. "Complementary or substitutive effects? The duality of digitalization and ESG on firm's innovation," Technology in Society, Elsevier, vol. 77(C).
    7. Karani Beth Mbore, 2021. "Effect of entrepreneurship education on innovation capability of technical and vocational and education training (TVET) graduates in Kenya," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(3), pages 490-500, April.
    8. Wickramaratne, Aruni & Kiminami, Akira & Yagi, Hironori, 2017. "External relationships and entrepreneurial orientation of tea manufacturing firms in Sri Lanka," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(3), January.
    9. Ehsan Fansuree Surin & Oswald Timothy Edward & Sayuthi Shaaran & Rohana Ngah, 2023. "Understanding Entrepreneurial Orientation based Research: A Proposed New Theoretical Framework," Information Management and Business Review, AMH International, vol. 15(3), pages 23-35.
    10. Pratikshya Bhandari & Fuangfa Amponstira, 2020. "Effect of Entrepreneurial Orientation on Profitability of Women Owned Enterprises in Pokhara City, Nepal," International Business Research, Canadian Center of Science and Education, vol. 13(10), pages 1-66, October.
    11. Palmer, Carolin & Niemand, Thomas & Stöckmann, Christoph & Kraus, Sascha & Kailer, Norbert, 2019. "The interplay of entrepreneurial orientation and psychological traits in explaining firm performance," Journal of Business Research, Elsevier, vol. 94(C), pages 183-194.
    12. Achim Sorin Adrian & Pintea Mirela Oana & Scridon Mircea-Andrei, 2018. "European Union Integration Impact on Romanian SMEs Performance," Marketing – from Information to Decision Journal, Sciendo, vol. 1(1), pages 49-58, January.
    13. Engelen, Andreas, 2010. "Entrepreneurial orientation as a function of national cultural variations in two countries," Journal of International Management, Elsevier, vol. 16(4), pages 354-368, December.
    14. Galina Shirokova & Karina Bogatyreva & Tatiana Beliaeva, 2015. "Entrepreneurial Orientation of Russian Firms: The Role of External Environment," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 9(3), pages 6-25.
    15. Pureta, Igor & Pureta, Tanja, 2017. "Entrepreneurial orientation of employees," MPRA Paper 89208, University Library of Munich, Germany.
    16. Chung, Henry F.L. & Kingshott, Russel P.J. & MacDonald, Robyn V.G. & Putranta, Martinus Parnawa, 2021. "Dynamism and B2B firm performance: The dark and bright contingent role of B2B relationships," Journal of Business Research, Elsevier, vol. 129(C), pages 250-259.
    17. R. Lamadrid & A. Heene & X. Gellynck, 2008. "Rewiring Business Firms through an Entrepreneurial-Oriented Strategy Making," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/499, Ghent University, Faculty of Economics and Business Administration.
    18. Claudia Lood Alayón & Kristina Säfsten & Glenn Johansson, 2022. "Barriers and Enablers for the Adoption of Sustainable Manufacturing by Manufacturing SMEs," Sustainability, MDPI, vol. 14(4), pages 1-34, February.
    19. Yan Ling & María Concepción López-Fernández & Ana María Serrano-Bedia & Franz W. Kellermanns, 2020. "Organizational culture and entrepreneurial orientation: examination through a new conceptualization lens," International Entrepreneurship and Management Journal, Springer, vol. 16(2), pages 709-737, June.
    20. Christopher Arz, 2017. "Mechanisms of Organizational Culture for Fostering Corporate Entrepreneurship: A Systematic Review and Research Agenda," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 25(04), pages 361-409, December.
    21. Anmari Viljamaa & Elina Varamäki & Sanna Joensuu-Salo, 2017. "Best of Both Worlds? Persistent Hybrid Entrepreneurship," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 25(04), pages 339-359, December.

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