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Leveraging Cognition for Competitive Advantage: A Knowledge-Based Strategy Process

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  • Senthil K. Muthusamy

    (Department of Management, College of Business Administration, Bowling Green State University, USA)

  • Ramaraj Palanisamy

    (Department of Information Systems, The Gerald Schwartz School of Business and Information Systems, St Francis Xavier University, NS B2G 2W5, Canada)

Abstract

The organisation that wants to build competitive advantages has to create and leverage its capabilities. One of the central bases for achieving competitive advantage is the organisational capability to create new knowledge and transfer it across various levels and parts of the organisation. Because knowledge is central to strategy formulation and implementation, knowledge management has become a key strategic task facing managers for achieving success in today's complex and dynamic environments. A major challenge facing strategic management is engineering and managing the individual and group level knowledge that facilitates better strategies and invokes commitment. A knowledge management based model of strategy formulation process is presented. Traditional strategy frameworks are evaluated and a comprehensive cognition and learning centered strategy framework is suggested as a better model of strategy formulation and implementation for achieving competitive advantage. The implications of the knowledge-based approach for strategic management practice and research are highlighted.

Suggested Citation

  • Senthil K. Muthusamy & Ramaraj Palanisamy, 2004. "Leveraging Cognition for Competitive Advantage: A Knowledge-Based Strategy Process," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 3(03), pages 259-272.
    • Handle: RePEc:wsi:jikmxx:v:03:y:2004:i:03:n:s0219649204000870
    DOI: 10.1142/S0219649204000870
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    References listed on IDEAS

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    1. Ghei, P., 1990. "Analysis of the support of first-referral hospitals to primary health care services, including the activities of hospitals in disease prevention and health promotion. WHO-Report : By K. Lee and G. Hoa," Health Policy, Elsevier, vol. 16(3), pages 267-268, December.
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    Cited by:

    1. Vieira, Valter Afonso & Jaramillo, Jorge Fernando & Agnihotri, Raj & Molina, Ana Carolina Severino, 2023. "Salespeople’s competitive intelligence, efficiency, and performance: The role of intelligence diversity and manager's tenure," Journal of Business Research, Elsevier, vol. 159(C).

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