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Technology Strategies in the Knowledge Economy: The Licensing Activity of Himont

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  • Fabrizio Cesaroni

    (St. Anna School of Advanced Studies, Laboratory of Economics and Management, Piazza Martiri della Libertà 33, 56127 Pisa, Italy)

Abstract

The exchange of technologies and technological knowledge — through joint-ventures, partnerships, licensing, cross-licensing, R&D contracts — and the upsurge of markets for technology are main features of the "knowledge-based" economy. Accordingly, companies are gradually changing their aptitude towards technology trading and exchange. This paper discusses the extent of technology licensing in chemicals, and considers the licensing strategies adopted by large chemical companies. Specifically, by analysing the case of Himont — widely involved in licensing its process technology — this paper explores the motivations for technology licensing, the managerial solutions that Himont adopted for licensing its technology, and the implications of this strategy in terms of antitrust policy. One of the main results emerging from the analysis is the role of external technology suppliers. By increasing the potential competition in the downstream product market, they create incentives for incumbent firms to license-out their technologies, and earn additional profits in the market for technology.

Suggested Citation

  • Fabrizio Cesaroni, 2003. "Technology Strategies in the Knowledge Economy: The Licensing Activity of Himont," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 7(02), pages 223-245.
    • Handle: RePEc:wsi:ijimxx:v:07:y:2003:i:02:n:s1363919603000805
    DOI: 10.1142/S1363919603000805
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    References listed on IDEAS

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    1. Arora, Ashish & Fosfuri, Andrea, 2003. "Licensing the market for technology," Journal of Economic Behavior & Organization, Elsevier, vol. 52(2), pages 277-295, October.
    2. Kenneth Arrow, 1962. "Economic Welfare and the Allocation of Resources for Invention," NBER Chapters, in: The Rate and Direction of Inventive Activity: Economic and Social Factors, pages 609-626, National Bureau of Economic Research, Inc.
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    1. repec:cte:wbrepe:wb041507 is not listed on IDEAS
    2. Eberhard Feess & Michael Hoeck & Oliver Lorz, 2009. "International Technology Transfers and Competition," Review of International Economics, Wiley Blackwell, vol. 17(5), pages 1038-1052, November.
    3. Gambardella, Alfonso & Giuri, Paola & Luzzi, Alessandra, 2007. "The market for patents in Europe," Research Policy, Elsevier, vol. 36(8), pages 1163-1183, October.
    4. Meeta Dasgupta & R.K. Gupta & A. Sahay, 2011. "Linking Technological Innovation, Technology Strategy and Organizational Factors," Global Business Review, International Management Institute, vol. 12(2), pages 257-277, June.
    5. Giuri, Paola & Mariani, Myriam & Brusoni, Stefano & Crespi, Gustavo & Francoz, Dominique & Gambardella, Alfonso & Garcia-Fontes, Walter & Geuna, Aldo & Gonzales, Raul & Harhoff, Dietmar & Hoisl, Karin, 2007. "Inventors and invention processes in Europe: Results from the PatVal-EU survey," Research Policy, Elsevier, vol. 36(8), pages 1107-1127, October.
    6. Fabrizio Cesaroni & Paola Giuri, 2006. "Intellectual Property Rights and Market Dynamics," Chapters, in: Patrizio Bianchi & Sandrine Labory (ed.), International Handbook on Industrial Policy, chapter 11, Edward Elgar Publishing.
    7. Paola Giuri & Myriam Mariani & Stefano Brusoni & Gustavo Crespi & Dominique Francoz & Alfonso Gambardella & Walter Garcia-Fontes & Aldo Geuna & Raul Gonzales & Dietmar Harhoff & Karin Hoisl & Christia, 2005. "Everything you Always Wanted to Know about Inventors (but Never Asked): Evidence from the PatVal-EU Survey," LEM Papers Series 2005/20, Laboratory of Economics and Management (LEM), Sant'Anna School of Advanced Studies, Pisa, Italy.
    8. Cesaroni, Fabrizio, 2010. "Marketing for technologies: S-D Logic and the Open Innovation paradigm," DEE - Working Papers. Business Economics. WB wb100702, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    9. SCHOLZ, Eva-Maria, 2014. "Licensing to vertically related markets," LIDAM Discussion Papers CORE 2014020, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
    10. Arora, Ashish & Gambardella, Alfonso, 2010. "The Market for Technology," Handbook of the Economics of Innovation, in: Bronwyn H. Hall & Nathan Rosenberg (ed.), Handbook of the Economics of Innovation, edition 1, volume 1, chapter 0, pages 641-678, Elsevier.

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