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Keeping trade fair: governance challenges in the fair trade coffee initiative

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  • Peter Leigh Taylor

    (Colorado State University, USA)

  • Douglas L. Murray

    (Colorado State University, USA)

  • Laura T. Raynolds

    (Colorado State University, USA)

Abstract

Fair trade has gained attention as an innovative market-based mechanism for addressing social and environmental problems exacerbated by conventional global markets. Yet such initiatives are also regulatory mechanisms that establish voluntary alternative arrangements for governing production, commercialization and consumption of global commodities. Based on a recent study of fair trade coffee experiences in Latin America, this paper explores the changes that fair trade represents in governance of the coffee commodity chain. It argues that fair trade coffee governance is shaped both by formal organizational arrangements for coordination and control and, less formally, by the social and political relations embedded in fair trade's commodity chain. Fair trade's alternative governance arrangements represent one of the initiative's major accomplishments but also pose some of its most significant challenges for the future. Copyright © 2005 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Peter Leigh Taylor & Douglas L. Murray & Laura T. Raynolds, 2005. "Keeping trade fair: governance challenges in the fair trade coffee initiative," Sustainable Development, John Wiley & Sons, Ltd., vol. 13(3), pages 199-208.
    • Handle: RePEc:wly:sustdv:v:13:y:2005:i:3:p:199-208
    DOI: 10.1002/sd.278
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    References listed on IDEAS

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    1. Raynolds, Laura T., 2004. "The Globalization of Organic Agro-Food Networks," World Development, Elsevier, vol. 32(5), pages 725-743, May.
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    Cited by:

    1. Vincent Terstappen & Lori Hanson & Darrell McLaughlin, 2013. "Gender, health, labor, and inequities: a review of the fair and alternative trade literature," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(1), pages 21-39, March.
    2. Hindsley, Paul & McEvoy, David M. & Morgan, O. Ashton, 2020. "Consumer Demand for Ethical Products and the Role of Cultural Worldviews: The Case of Direct-Trade Coffee," Ecological Economics, Elsevier, vol. 177(C).
    3. Shannon Sutton, 2012. "Add Producers and Stir? (Re) politicizing Fairtrade participation," Working Papers 38, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research.
    4. Johann Meckenstock & Ana Paula Barbosa‐Póvoa & Ana Carvalho, 2016. "The Wicked Character of Sustainable Supply Chain Management: Evidence from Sustainability Reports," Business Strategy and the Environment, Wiley Blackwell, vol. 25(7), pages 449-477, November.
    5. Sini Forssell & Leena Lankoski, 2015. "The sustainability promise of alternative food networks: an examination through “alternative” characteristics," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 32(1), pages 63-75, March.
    6. Iain Davies & Lynette Ryals, 2010. "The Role of Social Capital in the Success of Fair Trade," Journal of Business Ethics, Springer, vol. 96(2), pages 317-338, October.
    7. William Friedland, 2008. "“Chasms” in agrifood systems: rethinking how we can contribute," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 25(2), pages 197-201, June.
    8. Sterie Cristina Maria & Ion Raluca Andreea, 2022. "Approaches to implementing fair trade practices for smallholder farmers," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 16(1), pages 446-455, August.
    9. Sara D. Elder & Jane Lister & Peter Dauvergne, 2014. "Big retail and sustainable coffee: A new development studies research agenda," Progress in Development Studies, , vol. 14(1), pages 77-90, January.
    10. Beuchelt, Tina D. & Zeller, Manfred, 2011. "Profits and poverty: Certification's troubled link for Nicaragua's organic and fairtrade coffee producers," Ecological Economics, Elsevier, vol. 70(7), pages 1316-1324, May.
    11. Darryl Reed, 2009. "What do Corporations have to do with Fair Trade? Positive and Normative Analysis from a Value Chain Perspective," Journal of Business Ethics, Springer, vol. 86(1), pages 3-26, April.
    12. Caroline Doran, 2009. "The Role of Personal Values in Fair Trade Consumption," Journal of Business Ethics, Springer, vol. 84(4), pages 549-563, February.
    13. David Phillips, 2014. "Uneven and unequal people-centered development: the case of Fair Trade and Malawi sugar producers," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 31(4), pages 563-576, December.
    14. Angelina I. T. Kiser & Norma A. Trevino & Mike McVicker, 2009. "An Economically And Environmentally Sustainable Business Model Initiative For Micro Enterprise In Guatemala: Observations From Field Research," Business Education and Accreditation, The Institute for Business and Finance Research, vol. 1(1), pages 121-130.
    15. Pilar Portillo-Tarragona & Sabina Scarpellini & Jose M. Moneva & Jesus Valero-Gil & Alfonso Aranda-Usón, 2018. "Classification and Measurement of the Firms’ Resources and Capabilities Applied to Eco-Innovation Projects from a Resource-Based View Perspective," Sustainability, MDPI, vol. 10(9), pages 1-23, September.
    16. Benjamin Huybrechts & Darryl Reed, 2010. "Introduction: “Fair Trade in Different National Contexts”," Journal of Business Ethics, Springer, vol. 92(2), pages 147-150, April.
    17. Fernández Jardón, Carlos Mª, 2018. "Motivaciones de compra en consumidores de productos de comercio justo/Motivations of Purchase in Consumers of Fair Trade Products," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 36, pages 579-602, Mayo.
    18. Peter Dobers & Minna Halme, 2009. "Corporate social responsibility and developing countries," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 16(5), pages 237-249, September.
    19. Mei‐Fang Chen, 2020. "The impacts of perceived moral obligation and sustainability self‐identity on sustainability development: A theory of planned behavior purchase intention model of sustainability‐labeled coffee and the," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2404-2417, September.
    20. Kimberly Rios & Stacey Finkelstein & Jennifer Landa, 2015. "Is There a “Fair” in Fair-Trade? Social Dominance Orientation Influences Perceptions of and Preferences for Fair-Trade Products," Journal of Business Ethics, Springer, vol. 130(1), pages 171-180, August.
    21. Iain Davies & Bob Doherty & Simon Knox, 2010. "The Rise and Stall of a Fair Trade Pioneer: The Cafédirect Story," Journal of Business Ethics, Springer, vol. 92(1), pages 127-147, March.

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