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The Role of Affect in Attitude Formation toward New Technologies: The Case of Stratospheric Aerosol Injection

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  • Christine Merk
  • Gert Pönitzsch

Abstract

This article analyzes determinants of technology acceptance and their interdependence. It highlights the role of affect in attitude formation toward new technologies and examines how it mediates the influence of stable psychological variables on the technology's acceptability. Based on theory and previous empirical evidence, we develop an analytical framework of attitude formation. We test this framework using survey data on attitudes toward stratospheric aerosol injection (SAI), a technology that could be used to counteract global warming. We show that affect is more important than risk and benefit perception in forming judgment about SAI. Negative and positive affect directly alter the perception of risks and benefits of SAI and its acceptability. Furthermore, affect is an important mediator between stable psychological variables—such as trust in governmental institutions, values, and attitudes—and acceptability. A person's affective response is thus guided by her general attitudes and values.

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  • Christine Merk & Gert Pönitzsch, 2017. "The Role of Affect in Attitude Formation toward New Technologies: The Case of Stratospheric Aerosol Injection," Risk Analysis, John Wiley & Sons, vol. 37(12), pages 2289-2304, December.
    • Handle: RePEc:wly:riskan:v:37:y:2017:i:12:p:2289-2304
    DOI: 10.1111/risa.12780
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    4. Peng Liu & Run Yang & Zhigang Xu, 2019. "Public Acceptance of Fully Automated Driving: Effects of Social Trust and Risk/Benefit Perceptions," Risk Analysis, John Wiley & Sons, vol. 39(2), pages 326-341, February.
    5. Janotta, Frederica & Hogreve, Jens, 2024. "Ready for take-off? The dual role of affective and cognitive evaluations in the adoption of Urban Air Mobility services," Transportation Research Part A: Policy and Practice, Elsevier, vol. 185(C).
    6. Liu, Peng & Ma, Yanjiao & Zuo, Yaqing, 2019. "Self-driving vehicles: Are people willing to trade risks for environmental benefits?," Transportation Research Part A: Policy and Practice, Elsevier, vol. 125(C), pages 139-149.
    7. Daniel P. Carlisle & Pamela M. Feetham & Malcolm J. Wright & Damon A. H. Teagle, 2020. "The public remain uninformed and wary of climate engineering," Climatic Change, Springer, vol. 160(2), pages 303-322, May.
    8. Gea Hoogendoorn & Bernadette Sütterlin & Michael Siegrist, 2021. "Tampering with Nature: A Systematic Review," Risk Analysis, John Wiley & Sons, vol. 41(1), pages 141-156, January.
    9. Patrick Sturgis & Ian Brunton-Smith & Jonathan Jackson, 2021. "Trust in science, social consensus and vaccine confidence," Nature Human Behaviour, Nature, vol. 5(11), pages 1528-1534, November.
    10. Beckage, Brian & Lacasse, Katherine & Raimi, Kaitlin T. & Visioni, Daniele, 2023. "Integrating Risk Perception with Climate Models to Understand the Potential Deployment of Solar Radiation Modification to Mitigate Climate Change," RFF Working Paper Series 23-22, Resources for the Future.
    11. Christine Merk & Gert Pönitzsch & Katrin Rehdanz, 2019. "Do climate engineering experts display moral-hazard behaviour?," Climate Policy, Taylor & Francis Journals, vol. 19(2), pages 231-243, February.
    12. Alina Köhler & Simone Kauffeld, 2024. "Role of Individual Environmental Consciousness in Industrial Decarbonization Transition," Sustainability, MDPI, vol. 16(13), pages 1-11, June.
    13. Liu, Peng & Xu, Zhigang & Zhao, Xiangmo, 2019. "Road tests of self-driving vehicles: Affective and cognitive pathways in acceptance formation," Transportation Research Part A: Policy and Practice, Elsevier, vol. 124(C), pages 354-369.
    14. Macht, Janine & Klink-Lehmann, Jeanette & Hartmann, Monika, 2023. "Don't forget the locals: Understanding citizens' acceptance of bio-based technologies," Technology in Society, Elsevier, vol. 74(C).
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