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The Dynamics of Risk Perception: How Does Perceived Risk Respond to Risk Events?

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  • George O. Rogers

Abstract

This paper examines the relationship between perceived risk and experience. This research addresses the processes by which people learn about risk and choose among real life prospects with associated uncertainties, risks and benefits. By comparing the impact of acute risk events with that of chronic risk events on public perception of risk during and after the events, this research focuses on the learning processes that characterize what kinds of risk events alter the perception of risk. Comparing materialized hazards at existing facilities with the risks associated with potential facilities, this research addresses risk choices among real life prospects. This study uses a classic pre‐post quasi‐experimental design. Surveys conducted in the Spring of 1992 on perceived and acceptable risk in Odessa and La Porte, Texas were conducted prior to risk events. Respondents from that survey were re‐interviewed in the Spring of 1993 after the risk events to form a panel design. This paper analyzes the affect of risk events on perceived risk and the implications of these experiences for public policy concerning technological risk. The empirical results suggest that the social processes that construct and maintain risk in the public eye are at least as important as, if not more important than, the physical and psychological dimensions of risk.

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  • George O. Rogers, 1997. "The Dynamics of Risk Perception: How Does Perceived Risk Respond to Risk Events?," Risk Analysis, John Wiley & Sons, vol. 17(6), pages 745-757, December.
  • Handle: RePEc:wly:riskan:v:17:y:1997:i:6:p:745-757
    DOI: 10.1111/j.1539-6924.1997.tb01280.x
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    15. Thomas Wilson & James Cole, 2007. "Potential impact of ash eruptions on dairy farms from a study of the effects on a farm in eastern Bay of Plenty, New Zealand; implications for hazard mitigation," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 43(1), pages 103-128, October.
    16. Emily C. Tanner & John F. Tanner & Franklin Velasco Vizcaino & Zhiyong Yang, 2022. "Vaping and dynamic risk construction: Toward a model of adolescent risk‐related schema development," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1244-1259, September.
    17. Michael R. Greenberg & Reya Sinha, 2006. "Government Risk Management Priorities: A Comparison of the Preferences of Asian Indian Americans and Other Americans," Risk Analysis, John Wiley & Sons, vol. 26(5), pages 1275-1289, October.
    18. Yajing Shen & Shiyan Lou & Xiujuan Zhao & Kuai Peng Ip & Hui Xu & Jingwen Zhang, 2020. "Factors Impacting Risk Perception under Typhoon Disaster in Macao SAR, China," IJERPH, MDPI, vol. 17(20), pages 1-24, October.
    19. Raude, Jocelyn & MCColl, Kathleen & Flamand, Claude & Apostolidis, Themis, 2019. "Understanding health behaviour changes in response to outbreaks: Findings from a longitudinal study of a large epidemic of mosquito-borne disease," Social Science & Medicine, Elsevier, vol. 230(C), pages 184-193.

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