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Risk Perception and Communication Unplugged: Twenty Years of Process

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  • Baruch Fischhoff

Abstract

Over the past twenty years, risk communication researchers and practitioners have learned some lessons, often at considerable personal price. For the most part, the mistakes that they have made have been natural, even intelligent ones. As a result, the same pitfalls may tempt newcomers to the field. This essay offers a personal (even confessional) history of the field over this period. It identifies a series of developmental stages. Progress through the stages involves consolidating the skills needed to execute it and learning its limitations. Knowing about their existence might speed the learning process and alert one to how much there still is to learn.

Suggested Citation

  • Baruch Fischhoff, 1995. "Risk Perception and Communication Unplugged: Twenty Years of Process," Risk Analysis, John Wiley & Sons, vol. 15(2), pages 137-145, April.
  • Handle: RePEc:wly:riskan:v:15:y:1995:i:2:p:137-145
    DOI: 10.1111/j.1539-6924.1995.tb00308.x
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    References listed on IDEAS

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    1. William J. Burns & Robert T. Clemen, 1993. "Covariance Structure Models and Influence Diagrams," Management Science, INFORMS, vol. 39(7), pages 816-834, July.
    2. Roger E. Kasperson & Ortwin Renn & Paul Slovic & Halina S. Brown & Jacque Emel & Robert Goble & Jeanne X. Kasperson & Samuel Ratick, 1988. "The Social Amplification of Risk: A Conceptual Framework," Risk Analysis, John Wiley & Sons, vol. 8(2), pages 177-187, June.
    3. Paul Slovic & Sarah Lichtenstein & Baruch Fischhoff, 1984. "Modeling the Societal Impact of Fatal Accidents," Management Science, INFORMS, vol. 30(4), pages 464-474, April.
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