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Hopping on the localness craze: What brewers want from state‐grown hops

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  • Aaron J. Staples
  • Trey Malone
  • J. Robert Sirrine

Abstract

Consumers habitually support local food and drink, but locally grown products often come from less developed value chains with lower quality control standards; something suppliers must consider. Using data from Michigan craft breweries, we describe the determinants of a brewer's decision to purchase local hops. Utilizing generalized linear models, we determine how factors—including perceived consistency and attitudes towards localness—impact hop purchasing decisions. Results indicate that hop consistency is a leading factor, and beliefs about localness stimulating the economy or helping the environment may not be enough to drive local purchasing.

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  • Aaron J. Staples & Trey Malone & J. Robert Sirrine, 2021. "Hopping on the localness craze: What brewers want from state‐grown hops," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(2), pages 463-473, March.
    • Handle: RePEc:wly:mgtdec:v:42:y:2021:i:2:p:463-473
    DOI: 10.1002/mde.3246
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    Cited by:

    1. Staples, Malone & Chambers, Dustin & Malone, Trey, 2020. "The economic geography of beer regulations," Center for Growth and Opportunity at Utah State University 307180, Center for Growth and Opportunity.
    2. Staples, Aaron J. & Krumel, Thomas P. Jr., 2022. "The Paycheck Protection Program & Small Business Performance: Evidence from Craft Breweries," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322484, Agricultural and Applied Economics Association.
    3. Popp, Michael & Mahamba, Grace & Thompson, Jada & Malone, Trey & Popp, Jennie, 2023. "Marketing Strategy Selection for Small-Scale Fruit and Vegetable Growers: Lessons from the Mid-Southern United States," Journal of Food Distribution Research, Food Distribution Research Society, vol. 54(03), November.
    4. Aaron J. Staples & Thomas P. Krumel, 2023. "The Paycheck Protection Program and small business performance: Evidence from craft breweries," Small Business Economics, Springer, vol. 61(3), pages 931-956, October.
    5. Alicia Rosburg & Carola Grebitus, 2021. "Sustainable development in the craft brewing industry: A case study of Iowa brewers," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 2966-2979, November.

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