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Accessorizing development: Fundraising bracelets for International Development as a New Development Responsibility

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  • Kimberly N. Hill‐Tout
  • Roberta Hawkins

Abstract

Individuals in the Global North wishing to support people in the Global South can purchase a fundraising bracelet in order to ‘change lives’. This article examines the use of fundraising bracelets for International Development (FBID) as a form of ‘New Development Responsibility’. We illustrate through a database and critical discourse analysis that FBID campaigns are a distinctly feminized version of ID aid where women are engaged as consumers, campaign founders and artisans. Our analysis of these different roles suggest that FBID represent a specifically feminized version of the ‘White Saviour Complex’ requiring further exploration, particularly around the ‘accessorization’ of ID.

Suggested Citation

  • Kimberly N. Hill‐Tout & Roberta Hawkins, 2023. "Accessorizing development: Fundraising bracelets for International Development as a New Development Responsibility," Journal of International Development, John Wiley & Sons, Ltd., vol. 35(7), pages 2046-2066, October.
    • Handle: RePEc:wly:jintdv:v:35:y:2023:i:7:p:2046-2066
    DOI: 10.1002/jid.3768
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    References listed on IDEAS

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