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Sensemaking factors influencing the engagement in corporate social responsibility

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  • Carole Bataillard

Abstract

This article analyses the sensemaking factors influencing the corporate social responsibility (CSR) engagement of management students. CSR is a complex enterprise, producing different related goals and consequently ambiguity, significantly restricting individuals' engagement in it. While studying the processes involved in CSR engagement decision‐making is key to understanding why individuals behave differently, these processes have not been extensively researched. To fill this gap, we explore antecedents related to the cognitive processes influencing CSR engagement. The main contribution lies in providing a new typology and the empirical presentation of three sensemaking factors influencing CSR engagement, depending on the value attached to the decision to engage and emotions. The results also describe how ambiguity may discourage CSR engagement, and how the business case approach is enhanced. Overall, this research improves our understanding of antecedents of CSR engagement as well as cognitive and emotional processes shaping CSR evaluations.

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  • Carole Bataillard, 2022. "Sensemaking factors influencing the engagement in corporate social responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1747-1756, September.
    • Handle: RePEc:wly:corsem:v:29:y:2022:i:5:p:1747-1756
    DOI: 10.1002/csr.2323
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