IDEAS home Printed from https://ideas.repec.org/a/wly/corsem/v28y2021i3p980-991.html
   My bibliography  Save this article

Towards a typology of strategic corporate social responsibility through camouflage and courtship analogies

Author

Listed:
  • Jo Crotty
  • Diane Holt

Abstract

This paper develops a theory of strategic corporate social responsibility responses, by drawing on the analogy of biological species‐level adaptations of camouflage and courtship found in the natural world. In so doing, we focus on the substantive response and associated strategic motivation to engage in different types of CSR within a mainstreaming environment; and the mechanisms by which it occurs in differing scenarios, framed through a biological interpretative lens. We presents eight strategic approaches to CSR, each defined by a camouflage or courtship approach. Each strategy is considered through the lens of their biological comparators and published case vignettes of CSR strategies within firms. The paper concludes by discussing a future research agenda building on the theoretical framework presented.

Suggested Citation

  • Jo Crotty & Diane Holt, 2021. "Towards a typology of strategic corporate social responsibility through camouflage and courtship analogies," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(3), pages 980-991, May.
    • Handle: RePEc:wly:corsem:v:28:y:2021:i:3:p:980-991
    DOI: 10.1002/csr.2123
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/csr.2123
    Download Restriction: no
    File URL: https://libkey.io/10.1002/csr.2123?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Kent Walker & Fang Wan, 2012. "The Harm of Symbolic Actions and Green-Washing: Corporate Actions and Communications on Environmental Performance and Their Financial Implications," Journal of Business Ethics, Springer, vol. 109(2), pages 227-242, August.
    2. Krista Bondy & Jeremy Moon & Dirk Matten, 2012. "An Institution of Corporate Social Responsibility (CSR) in Multi-National Corporations (MNCs): Form and Implications," Journal of Business Ethics, Springer, vol. 111(2), pages 281-299, December.
    3. Masaki Sugita & Takuya Takahashi, 2015. "Influence of Corporate Culture on Environmental Management Performance: An Empirical Study of Japanese Firms," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(3), pages 182-192, May.
    4. Antonella Zucchella & Pietro Previtali, 2019. "Circular business models for sustainable development: A “waste is food” restorative ecosystem," Business Strategy and the Environment, Wiley Blackwell, vol. 28(2), pages 274-285, February.
    5. Marc Vilanova & Josep Lozano & Daniel Arenas, 2009. "Exploring the Nature of the Relationship Between CSR and Competitiveness," Journal of Business Ethics, Springer, vol. 87(1), pages 57-69, April.
    6. Kotchen Matthew & Moon Jon J., 2012. "Corporate Social Responsibility for Irresponsibility," The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 12(1), pages 1-23, November.
    7. John Balmer & Shaun Powell & Stephen Greyser, 2011. "Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded," Journal of Business Ethics, Springer, vol. 102(1), pages 1-14, August.
    8. Xiaodong Xu & Saixing Zeng & Hongquan Chen, 2018. "Signaling good by doing good: How does environmental corporate social responsibility affect international expansion?," Business Strategy and the Environment, Wiley Blackwell, vol. 27(7), pages 946-959, November.
    9. David Talbot & Guillaume Barbat, 2020. "Water disclosure in the mining sector: An assessment of the credibility of sustainability reports," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(3), pages 1241-1251, May.
    10. Breeda Comyns & Elizabeth Franklin-Johnson, 2018. "Corporate Reputation and Collective Crises: A Theoretical Development Using the Case of Rana Plaza," Journal of Business Ethics, Springer, vol. 150(1), pages 159-183, June.
    11. Sexton, Steven E. & Sexton, Alison L., 2014. "Conspicuous conservation: The Prius halo and willingness to pay for environmental bona fides," Journal of Environmental Economics and Management, Elsevier, vol. 67(3), pages 303-317.
    12. Hayam Wahba, 2010. "How do institutional shareholders manipulate corporate environmental strategy to protect their equity value? A study of the adoption of ISO 14001 by Egyptian firms," Business Strategy and the Environment, Wiley Blackwell, vol. 19(8), pages 495-511, December.
    13. Yusheng Kong & Alex Antwi‐Adjei & Jonas Bawuah, 2020. "A systematic review of the business case for corporate social responsibility and firm performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 444-454, March.
    14. Ans Kolk & Paolo Perego, 2014. "Sustainable Bonuses: Sign of Corporate Responsibility or Window Dressing?," Journal of Business Ethics, Springer, vol. 119(1), pages 1-15, January.
    15. Masahiro Hosoda & Kenichi Suzuki, 2015. "Using Management Control Systems to Implement CSR Activities: An Empirical Analysis of 12 Japanese Companies," Business Strategy and the Environment, Wiley Blackwell, vol. 24(7), pages 628-642, November.
    16. Paul McDonald, 2018. "Sustainability management: research insights from social cognitive neuroscience," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1355-1367, December.
    17. Donal Crilly & Na Ni & Yuwei Jiang, 2016. "Do-no-harm versus do-good social responsibility: Attributional thinking and the liability of foreignness," Strategic Management Journal, Wiley Blackwell, vol. 37(7), pages 1316-1329, July.
    18. Diane Holt & Ralf Barkemeyer, 2012. "Media coverage of sustainable development issues – attention cycles or punctuated equilibrium?," Sustainable Development, John Wiley & Sons, Ltd., vol. 20(1), pages 1-17, January.
    19. Laura Schons & Maria Steinmeier, 2016. "Walk the Talk? How Symbolic and Substantive CSR Actions Affect Firm Performance Depending on Stakeholder Proximity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(6), pages 358-372, November.
    20. Wojciech Przychodzen & Dante I. Leyva‐de la Hiz & Justyna Przychodzen, 2020. "First‐mover advantages in green innovation—Opportunities and threats for financial performance: A longitudinal analysis," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 339-357, January.
    21. Ingrid Kajzer Mitchell & Michael Saren, 2008. "The living product – using the creative nature of metaphors in the search for sustainable marketing," Business Strategy and the Environment, Wiley Blackwell, vol. 17(6), pages 398-410, September.
    22. Barbara Lougee & James Wallace, 2008. "The Corporate Social Responsibility (CSR) Trend," Journal of Applied Corporate Finance, Morgan Stanley, vol. 20(1), pages 96-108, December.
    23. Luis Perez-Batres & Jonathan Doh & Van Miller & Michael Pisani, 2012. "Stakeholder Pressures as Determinants of CSR Strategic Choice: Why do Firms Choose Symbolic Versus Substantive Self-Regulatory Codes of Conduct?," Journal of Business Ethics, Springer, vol. 110(2), pages 157-172, October.
    24. Julia Wolf, 2014. "The Relationship Between Sustainable Supply Chain Management, Stakeholder Pressure and Corporate Sustainability Performance," Journal of Business Ethics, Springer, vol. 119(3), pages 317-328, February.
    25. Paul C. Godfrey & Craig B. Merrill & Jared M. Hansen, 2009. "The relationship between corporate social responsibility and shareholder value: an empirical test of the risk management hypothesis," Strategic Management Journal, Wiley Blackwell, vol. 30(4), pages 425-445, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Venkateswaran, Viswanathan & S Kumar, Deepak & Gupta, Deepak, 2021. "‘To Trust or Not’: Impact of camouflage strategies on trust in the sharing economy," Journal of Business Research, Elsevier, vol. 136(C), pages 110-126.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Francisco Javier Forcadell & Antonio Lorena & Elisa Aracil, 2023. "The firm under the spotlight: How stakeholder scrutiny shapes corporate social responsibility and its influence on performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1258-1272, May.
    2. Mounia Boulhaga & Abdelfettah Bouri & Ahmed A. Elamer & Bassam A. Ibrahim, 2023. "Environmental, social and governance ratings and firm performance: The moderating role of internal control quality," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(1), pages 134-145, January.
    3. Jacob Brower & Peter A. Dacin, 2020. "An Institutional Theory Approach to the Evolution of the Corporate Social Performance – Corporate Financial Performance Relationship," Journal of Management Studies, Wiley Blackwell, vol. 57(4), pages 805-836, June.
    4. Saridakis, Charalampos & Angelidou, Sofia & Woodside, Arch G., 2023. "How historical and social aspirations reshape the relationship between corporate financial performance and corporate social responsibility," Journal of Business Research, Elsevier, vol. 157(C).
    5. Wei Li & Yuan Lu & Weining Li, 2019. "Does CSR Action Provide Insurance-Like Protection to Tax-Avoiding Firms? Evidence from China," Sustainability, MDPI, vol. 11(19), pages 1-19, September.
    6. Federica Nieri & Luciano Ciravegna, 2019. "Investigating firms' involvement in corporate social irresponsibility: Are family owned MNEs better corporate citizens?," Discussion Papers 2019/254, Dipartimento di Economia e Management (DEM), University of Pisa, Pisa, Italy.
    7. Yuanyuan Zhang & Zhe Ouyang, 2021. "Doing well by doing good: How corporate environmental responsibility influences corporate financial performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(1), pages 54-63, January.
    8. Ting, Pi-Hui, 2021. "Do large firms just talk corporate social responsibility? - The evidence from CSR report disclosure," Finance Research Letters, Elsevier, vol. 38(C).
    9. Silvia Ruiz-Blanco & Silvia Romero & Belen Fernandez-Feijoo, 2022. "Green, blue or black, but washing–What company characteristics determine greenwashing?," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 4024-4045, March.
    10. Meini Han & Han Lin & Jiangyan Wang & Yunzhen Wang & Wan Jiang, 2019. "Turning corporate environmental ethics into firm performance: The role of green marketing programs," Business Strategy and the Environment, Wiley Blackwell, vol. 28(6), pages 929-938, September.
    11. Ma Zhong & Weiqi Zhao & Yasir Shahab, 2022. "The philanthropic response of substantive and symbolic corporate social responsibility strategies to COVID‐19 crisis: Evidence from China," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(2), pages 339-355, March.
    12. Christopher Wickert & Antonino Vaccaro & Joep Cornelissen, 2017. "“Buying” Corporate Social Responsibility: Organisational Identity Orientation as a Determinant of Practice Adoption," Journal of Business Ethics, Springer, vol. 142(3), pages 497-514, May.
    13. Franck Brulhart & Sandrine Gherra & Bertrand V. Quelin, 2019. "Do Stakeholder Orientation and Environmental Proactivity Impact Firm Profitability?," Journal of Business Ethics, Springer, vol. 158(1), pages 25-46, August.
    14. Mario Vaupel & David Bendig & Denise Fischer-Kreer & Malte Brettel, 2023. "The Role of Share Repurchases for Firms’ Social and Environmental Sustainability," Journal of Business Ethics, Springer, vol. 183(2), pages 401-428, March.
    15. Simone Pizzi, 2018. "The Relationship between Non-financial Reporting, Environmental Strategies and Financial Performance. Empirical Evidence from Milano Stock Exchange," Administrative Sciences, MDPI, vol. 8(4), pages 1-9, November.
    16. Zelong Wei & Hao Shen & Kevin Zheng Zhou & Julie Juan Li, 2017. "How Does Environmental Corporate Social Responsibility Matter in a Dysfunctional Institutional Environment? Evidence from China," Journal of Business Ethics, Springer, vol. 140(2), pages 209-223, January.
    17. Rafia Afrin & Ni Peng & Frances Bowen, 2022. "The Wealth Effect of Corporate Water Actions: How Past Corporate Responsibility and Irresponsibility Influence Stock Market Reactions," Journal of Business Ethics, Springer, vol. 180(1), pages 105-124, September.
    18. Wei Li & Weining Li & Veikko Seppänen & Timo Koivumäki, 2022. "How and when does perceived greenwashing affect employees' job performance? Evidence from China," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1722-1735, September.
    19. Yue Vaughan & Yinyoung Rhou & Yoon Koh & Manisha Singal, 2024. "Slack resources and employee-centered corporate social responsibility in restaurant companies," Tourism Economics, , vol. 30(3), pages 592-614, May.
    20. Jia Xu & Jiuchang Wei & Liangdong Lu, 2019. "Strategic stakeholder management, environmental corporate social responsibility engagement, and financial performance of stigmatized firms derived from Chinese special environmental policy," Business Strategy and the Environment, Wiley Blackwell, vol. 28(6), pages 1027-1044, September.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:corsem:v:28:y:2021:i:3:p:980-991. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://doi.org/10.1002/(ISSN)1535-3966 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.