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Strategic corporate social responsibility, capabilities, and opportunities: Empirical substantiation and futuristic implications

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  • Rudra Rameshwar
  • Raiswa Saha
  • Shamindra Nath Sanyal

Abstract

The underlying principle of the present research work is to examine how manager's personal values and strategic CSR influences employees perceived CSR and implementation within their organizations, therefore, giving importance to the performance and sustainable development as a whole. Here, the research model is tested all the way through an assessment conferring with 238 survey participants from companies functioning in a variety of sectors like agribusiness, automobiles, and so forth. The end result guides to the subsequent conclusions: managers' personal values exhibited a direct positive relationship with both employees' CSR perception and CSR implementation; strategic CSR also displayed a positive relationship with both employees' CSR perception and CSR implementation. The analysis also shows an optimistic association between CSR implementation and CSR performance; whereas CSR performance demonstrated a significant positive relationship with corporate sustainable development, thereby, accepting the proposed hypothesis formulated. The CSR implementation has changed to be a vital constituent of management and organizational behavior. However, the internal CSR dimension has been principally mistreated so far. Hence, this is a bridging study between the micro aspect of perception leading to macro perspective of sustainability and performance system management which is a vital contribution of this paper.

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  • Rudra Rameshwar & Raiswa Saha & Shamindra Nath Sanyal, 2020. "Strategic corporate social responsibility, capabilities, and opportunities: Empirical substantiation and futuristic implications," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2816-2830, November.
    • Handle: RePEc:wly:corsem:v:27:y:2020:i:6:p:2816-2830
    DOI: 10.1002/csr.2005
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    2. Arun Madanaguli & Shalini Srivastava & Alberto Ferraris & Amandeep Dhir, 2022. "Corporate social responsibility and sustainability in the tourism sector: A systematic literature review and future outlook," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(3), pages 447-461, June.
    3. Yunhe Li & Xinyi Shen & Fang Zhang, 2024. "The effects of heterogeneous CSR on corporate stock performance: evidence from COVID-19 pandemic in China," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
    4. René P. Orij & Saif Rehman & Hashim Khan & Faisal Khan, 2021. "Is CSR the new competitive environment for CEOs? The association between CEO turnover, corporate social responsibility and board gender diversity: Asian evidence," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 731-747, March.
    5. Chauhan, Ruchi & Majumder, Arunava & Kumar, Varun, 2023. "The impact of adopting customization policy and sustainability for improving consumer service in a dual-channel retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).

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