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The green spillover effect of green customer integration: Does internal integration matter?

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  • Yunhui Zhao
  • Ningshuo Zhang
  • Taiwen Feng
  • Chuanli Zhao
  • Jianming Zhang

Abstract

Although the importance of green customer integration has been emphasized, previous findings on how green customer integration influences green product innovation are still inconsistent. To better understand the link between green customer integration and green product innovation, we divided green customer integration into two dimensions (i.e., green customer process integration and green customer information integration) and examine its green spillover effect. On the basis of the survey data from 176 Chinese manufacturers, we found that the impacts of two dimensions of green customer integration on green product innovation are mediated by quality of information sharing. Although both are significant, green customer process integration has a stronger effect on quality of information sharing than green customer information integration. In addition, internal integration positively moderates the relationship between quality of information sharing and green product innovation. Thus, this study helps to unpack the “black‐box” of how green customer integration influences green product innovation and offers a possible explanation for the previous inconsistent findings.

Suggested Citation

  • Yunhui Zhao & Ningshuo Zhang & Taiwen Feng & Chuanli Zhao & Jianming Zhang, 2020. "The green spillover effect of green customer integration: Does internal integration matter?," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(1), pages 325-338, January.
    • Handle: RePEc:wly:corsem:v:27:y:2020:i:1:p:325-338
    DOI: 10.1002/csr.1808
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    2. Weijia Kong & Yunfei Shao & Simeng Wang & Wei Yan & Yawen Liu, 2024. "The Implications of the Spillover Effect Related to Green Co-Creation in a Supply Chain," Sustainability, MDPI, vol. 16(9), pages 1-21, April.
    3. Sher Jahan Khan & Amandeep Dhir & Vinit Parida & Armando Papa, 2021. "Past, present, and future of green product innovation," Business Strategy and the Environment, Wiley Blackwell, vol. 30(8), pages 4081-4106, December.
    4. María Dolores Álvarez‐Pérez & Adolfo Carballo‐Penela & Pilar Rivera‐Torres, 2020. "Work‐life balance and corporate social responsibility: The evaluation of gender differences on the relationship between family‐friendly psychological climate and altruistic behaviors at work," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2777-2792, November.
    5. Yang, Qian & Geng, Ruoqi & Jiang, Yisa & Feng, Taiwen, 2021. "Governance mechanisms and green customer integration in China: The joint effect of power and environmental uncertainty," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 149(C).
    6. Xiue Zhang & Yuan Le & Qiao Meng & Xinyu Teng, 2023. "Green entrepreneurial orientation and financial performance in Chinese firms: The role of stakeholder engagement and green absorptive capacity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(3), pages 1082-1095, May.
    7. Shuochen Wei & Lifang Wang & Wenbo Jiang & Liwei Feng & Taiwen Feng, 2023. "How eco‐control systems enhance carbon performance via low‐carbon supply chain collaboration? The moderating role of organizational unlearning," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(5), pages 2536-2554, September.

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