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Five leaps to corporate sustainability through a corporate responsibility portfolio matrix

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  • Tarja Ketola

Abstract

Is corporate sustainability absolute or relative? Should companies adopt an evolutionary (step‐by‐step) or a revolutionary (one‐leap) approach to sustainable development – or is there a third way? These questions are hot potatoes, which burn the answerer's mouth because of strong opposing views. Yet the potatoes must be eaten now. There is no time to wait for them to cool because by then it may be too late to act. After munching these hot potatoes, an alternative (five‐leap) approach to corporate sustainability is outlined. A portfolio matrix measuring the integration of environmental, sociocultural and economic responsibilities along a five‐leap scale is drafted. This cube can be adapted to measure any company's level of responsibility with the aim of achieving sustainability on a fast track. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Tarja Ketola, 2010. "Five leaps to corporate sustainability through a corporate responsibility portfolio matrix," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 17(6), pages 320-336, November.
    • Handle: RePEc:wly:corsem:v:17:y:2010:i:6:p:320-336
    DOI: 10.1002/csr.219
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    1. Tarja Ketola, 2014. "Rationale, Morals, and Needs Pyramid for Corporate Responsibility Development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 21(4), pages 228-239, July.
    2. Pasi Heikkurinen & Tarja Ketola, 2012. "Corporate Responsibility and Identity: from a Stakeholder to an Awareness Approach," Business Strategy and the Environment, Wiley Blackwell, vol. 21(5), pages 326-337, July.
    3. Konstantinos Evangelinos & Stefanos Fotiadis & Antonis Skouloudis & Nadeem Khan & Foteini Konstandakopoulou & Ioannis Nikolaou & Shaun Lundy, 2018. "Occupational health and safety disclosures in sustainability reports: An overview of trends among corporate leaders," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(5), pages 961-970, September.
    4. Laura Broccardo & Elisa Truant & Adrian Zicari, 2019. "Internal corporate sustainability drivers: What evidence from family firms? A literature review and research agenda," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(1), pages 1-18, January.
    5. Lin-Hi, Nick & Müller, Karsten, 2013. "The CSR bottom line: Preventing corporate social irresponsibility," Journal of Business Research, Elsevier, vol. 66(10), pages 1928-1936.
    6. Pasi Heikkurinen & Jukka Mäkinen, 2018. "Synthesising Corporate Responsibility on Organisational and Societal Levels of Analysis: An Integrative Perspective," Journal of Business Ethics, Springer, vol. 149(3), pages 589-607, May.
    7. John Dinwoodie & Sarah Tuck & Harriet Knowles & James Benhin & Mark Sansom, 2012. "Sustainable Development of Maritime Operations in Ports," Business Strategy and the Environment, Wiley Blackwell, vol. 21(2), pages 111-126, February.
    8. Shamsiya Kudratova & Xiaoxia Huang & Khikmatullo Kudratov & Shohrukh Qudratov, 2020. "Corporate sustainability and stakeholder value trade‐offs in project selection through optimization modeling: Application of investment banking," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(2), pages 815-824, March.
    9. Azlan Amran & Say Keat Ooi & Cheng Yew Wong & Fathyah Hashim, 2016. "Business Strategy for Climate Change: An ASEAN Perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(4), pages 213-227, July.
    10. Ana T. Ejarque & Vanessa Campos, 2020. "Assessing the Economy for the Common Good Measurement Theory Ability to Integrate the SDGs into MSMEs," Sustainability, MDPI, vol. 12(24), pages 1-17, December.
    11. Ewa Stawicka, 2021. "Sustainable Business Strategies as an Element Influencing Diffusion on Innovative Solutions in the Field of Renewable Energy Sources," Energies, MDPI, vol. 14(17), pages 1-13, September.
    12. Ana Rodríguez-Olalla & Carmen Avilés-Palacios, 2017. "Integrating Sustainability in Organisations: An Activity-Based Sustainability Model," Sustainability, MDPI, vol. 9(6), pages 1-17, June.

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