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Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior

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  • Mª Del Mar Ramos-González

    (Faculty of Economics and Business Administration, San Pablo CEU University, 28003 Madrid, Spain)

  • Mercedes Rubio-Andrés

    (Faculty of Economics and Business Administration, San Pablo CEU University, 28003 Madrid, Spain)

  • Miguel Ángel Sastre-Castillo

    (Faculty of Commerce and Tourism, Complutense University of Madrid, 28003 Madrid, Spain)

Abstract

This article investigates how a management approach based on sustainable entrepreneurship can positively affect corporate reputation. The analysis showed that this effect is enhanced by the mediating effect of good governance based on ethical behavior. The empirical study was conducted using data for 104 large Spanish firms defined as sustainable by the Corporate Reputation Business Monitor (MERCO) ranking.

Suggested Citation

  • Mª Del Mar Ramos-González & Mercedes Rubio-Andrés & Miguel Ángel Sastre-Castillo, 2017. "Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior," Sustainability, MDPI, vol. 9(9), pages 1-19, September.
    • Handle: RePEc:gam:jsusta:v:9:y:2017:i:9:p:1663-:d:112439
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    Cited by:

    1. Allal-Chérif, Oihab & Costa Climent, Juan & Ulrich Berenguer, Klaus Jurgen, 2023. "Born to be sustainable: How to combine strategic disruption, open innovation, and process digitization to create a sustainable business," Journal of Business Research, Elsevier, vol. 154(C).
    2. Paula Bajdor & Ilona Pawełoszek & Helena Fidlerova, 2021. "Analysis and Assessment of Sustainable Entrepreneurship Practices in Polish Small and Medium Enterprises," Sustainability, MDPI, vol. 13(7), pages 1-28, March.
    3. Ismael Moya-Clemente & Gabriela Ribes-Giner & Odette Pantoja-Díaz, 2020. "Identifying environmental and economic development factors in sustainable entrepreneurship over time by partial least squares (PLS)," PLOS ONE, Public Library of Science, vol. 15(9), pages 1-17, September.
    4. Margarida Rodrigues & Mário Franco, 2019. "The Corporate Sustainability Strategy in Organisations: A Systematic Review and Future Directions," Sustainability, MDPI, vol. 11(22), pages 1-22, November.
    5. Mustafa K. Yilmaz & Mine Aksoy & Ekrem Tatoglu, 2020. "Does the Stock Market Value Inclusion in a Sustainability Index? Evidence from Borsa Istanbul," Sustainability, MDPI, vol. 12(2), pages 1-22, January.
    6. María del Mar Ramos-González & Mercedes Rubio-Andrés & Miguel Ángel Sastre-Castillo, 2022. "Effects of socially responsible human resource management (SR-HRM) on innovation and reputation in entrepreneurial SMEs," International Entrepreneurship and Management Journal, Springer, vol. 18(3), pages 1205-1233, September.
    7. Imran Shafique & Masood Nawaz Kalyar, 2018. "Linking Transformational Leadership, Absorptive Capacity, and Corporate Entrepreneurship," Administrative Sciences, MDPI, vol. 8(2), pages 1-17, March.
    8. Juan Martín-Miguel & Camio Prado-Román & Gabriel Cachón-Rodríguez & Lilliana L. Avendaño-Miranda, 2020. "Determinants of Reputation at Private Graduate Online Schools," Sustainability, MDPI, vol. 12(22), pages 1-18, November.
    9. Franklin Velasco Vizcaíno & Juan J. Cardenas & Marcelo Cardenas, 2021. "A look at the social entrepreneur: the effects of resilience and power distance personality traits on consumers’ perceptions of corporate social sustainability," International Entrepreneurship and Management Journal, Springer, vol. 17(1), pages 83-103, March.
    10. Veronika Škerháková & Viktória Ali Taha & Denis Tirpák & Štefan Kráľ, 2022. "Perception of Corporate Reputation in the Era of Digitization: Case Study of Online Shopping Behavior on Young Consumers," Sustainability, MDPI, vol. 14(21), pages 1-14, November.
    11. Ascensión Barroso & Óscar R. González-López & Ramón Sanguino & María Buenadicha-Mateos, 2018. "Analysis and Evaluation of the Largest 500 Family Firms’ Websites through PLS-SEM Technique," Sustainability, MDPI, vol. 10(2), pages 1-22, February.

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