IDEAS home Printed from https://ideas.repec.org/a/wly/agribz/v34y2018i4p742-755.html
   My bibliography  Save this article

Consumer preferences for aquaponic produce: Implications from an experimental auction

Author

Listed:
  • Gianna Short
  • Chengyan Yue
  • Marie Abbey
  • Neil Anderson
  • Nicholas Phelps
  • Paul Venturelli
  • Zata Vickers

Abstract

Aquaponics is the integration of aquaculture and hydroponics to grow fish and plants together in one system. Many producers in the northern United States are attracted to aquaponics for its potential to produce indoors year‐round. However, little is known about consumer preferences for products grown in aquaponic systems. To address this knowledge gap, we conducted an experimental auction to measure the impact of information about production method on consumers’ willingness‐to‐pay (WTP) for lettuce. For most participants, WTP was similar for both aquaponic and soil grown lettuce with overall average bids of $1.47 per 8 ounces and $1.48 per 8 ounces, respectively. Learning how samples were grown (either aquaponic or soil‐grown) rarely changed bids significantly, although on average, participants with environmental group membership lowered their bids for aquaponic lettuce samples. In general, higher frequency shoppers expressed higher average WTP for all types of lettuce. [Q100 Agriculture: General, Q220 Renewable Resources and Conservation: Fishery; Aquaculture]

Suggested Citation

  • Gianna Short & Chengyan Yue & Marie Abbey & Neil Anderson & Nicholas Phelps & Paul Venturelli & Zata Vickers, 2018. "Consumer preferences for aquaponic produce: Implications from an experimental auction," Agribusiness, John Wiley & Sons, Ltd., vol. 34(4), pages 742-755, October.
    • Handle: RePEc:wly:agribz:v:34:y:2018:i:4:p:742-755
    DOI: 10.1002/agr.21562
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/agr.21562
    Download Restriction: no
    File URL: https://libkey.io/10.1002/agr.21562?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Coyle, Bradford D. & Ellison, Brenna, 2017. "Will Consumers Find Vertically Farmed Produce "Out of Reach"?," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 32(1), pages 1-8.
    2. Adrian Gheorghe Zugravu & Maria Magdalena Turek Rahoveanu & Adrian Turek Rahoveanu & Mohamed S. Khalel & Mostafa Abdel Rahman Ibrahim, 2016. "The Perception of Aquaponics Products in Romania," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 525-530.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Garrett M. Broad & Wythe Marschall & Maya Ezzeddine, 2022. "Perceptions of high-tech controlled environment agriculture among local food consumers: using interviews to explore sense-making and connections to good food," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(1), pages 417-433, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Garrett M. Broad & Wythe Marschall & Maya Ezzeddine, 2022. "Perceptions of high-tech controlled environment agriculture among local food consumers: using interviews to explore sense-making and connections to good food," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(1), pages 417-433, March.
    2. Caixia Ivy Gan & Ruth Soukoutou & Denise Maria Conroy, 2022. "Sustainability Framing of Controlled Environment Agriculture and Consumer Perceptions: A Review," Sustainability, MDPI, vol. 15(1), pages 1-17, December.
    3. Ivy Caixia Gan & Denise Maria Conroy, 2024. "Control or Losing Control: Consumer Perceptions of Controlled Environment Agriculture (CEA) Based on Focus Group Findings," Sustainability, MDPI, vol. 16(12), pages 1-15, June.
    4. Dohlman, Erik & Maguire, Karen & Davis, Wilma V. & Husby, Megan & Bovay, John & Weber, Catharine & Lee, Yoonjung, 2024. "Trends, Insights, and Future Prospects for Production in Controlled Environment Agriculture and Agrivoltaics Systems," Economic Information Bulletin 340508, United States Department of Agriculture, Economic Research Service.
    5. Theresa Eichhorn & Oliver Meixner, 2020. "Factors Influencing the Willingness to Pay for Aquaponic Products in a Developed Food Market: A Structural Equation Modeling Approach," Sustainability, MDPI, vol. 12(8), pages 1-19, April.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:agribz:v:34:y:2018:i:4:p:742-755. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.