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The Perception of Aquaponics Products in Romania

Author

Listed:
  • Adrian Gheorghe Zugravu

    (Dunarea de Jos University of Galati, Romania)

  • Maria Magdalena Turek Rahoveanu

    (Dunarea de Jos University of Galati, Romania)

  • Adrian Turek Rahoveanu

    (University of Agronomic Sciences and Veterinary Medicine of Bucharest, Romania)

  • Mohamed S. Khalel

    (Animal Production Research Institute, Agriculture Research Center, Dokki, Giza, Egypt)

  • Mostafa Abdel Rahman Ibrahim

    (Kafr el-Sheick University, El – Geish Street, 33516 Kafr el-Sheick, Egypt)

Abstract

The paper follows two main objectives: to understand consumers' perception and image of aquaponics products and to identify levers communication in order to improve the perceived image of aquaponics products. Orientations in terms of communication aims product-focused and aim at enhancing the reputation of products, consequently with impact on product consumption. The present research is focused on the aquaponics products, regardless of their presentation - fresh, frozen or processed. This paper conducted a questionnaire survey of Romanian consumers' perception of aquaponics products. The empirical study for aquaponics products indicated box that consumers shown different awareness to domestic and foreign aquaponics products. Aquaponics national products got more attention from the consumers. Foreign aquaponics products had insightful higher price, but Romanian aquaponics products acquired insightful higher value, and got a better rank in the preference list and in the purchase intention of the consumers.

Suggested Citation

  • Adrian Gheorghe Zugravu & Maria Magdalena Turek Rahoveanu & Adrian Turek Rahoveanu & Mohamed S. Khalel & Mostafa Abdel Rahman Ibrahim, 2016. "The Perception of Aquaponics Products in Romania," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 525-530.
    • Handle: RePEc:ddj:fserec:y:2016:p:525-530
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    References listed on IDEAS

    as
    1. Armstrong, J. Scott & Morwitz, Vicki G. & Kumar, V., 2000. "Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?," International Journal of Forecasting, Elsevier, vol. 16(3), pages 383-397.
    2. East, Robert & Hammond, Kathy & Lomax, Wendy, 2008. "Measuring the impact of positive and negative word of mouth on brand purchase probability," International Journal of Research in Marketing, Elsevier, vol. 25(3), pages 215-224.
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    Cited by:

    1. Gianna Short & Chengyan Yue & Marie Abbey & Neil Anderson & Nicholas Phelps & Paul Venturelli & Zata Vickers, 2018. "Consumer preferences for aquaponic produce: Implications from an experimental auction," Agribusiness, John Wiley & Sons, Ltd., vol. 34(4), pages 742-755, October.
    2. Theresa Eichhorn & Oliver Meixner, 2020. "Factors Influencing the Willingness to Pay for Aquaponic Products in a Developed Food Market: A Structural Equation Modeling Approach," Sustainability, MDPI, vol. 12(8), pages 1-19, April.

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