IDEAS home Printed from https://ideas.repec.org/a/wly/agribz/v24y2008i3p403-413.html
   My bibliography  Save this article

Beyond agropiracy : the case of italian pasta in the United States retail market

Author

Listed:
  • Cembalo Luigi

    (Cebtro per 1a Formazione in Economia e Politica dello Sviluppo Rurale, Portici (IT), Via Università 96, 80055, Portici (NA)- ITALY)

  • Cicia Gianni

    (Cebtro per 1a Formazione in Economia e Politica dello Sviluppo Rurale, Portici (IT), Via Università 96, 80055, Portici (NA)- ITALY)

  • Del Giudice Teresa

    (Cebtro per 1a Formazione in Economia e Politica dello Sviluppo Rurale, Portici (IT), Via Università 96, 80055, Portici (NA)- ITALY)

  • Scarpa Riccardo

    (Department of Economico, Waikato Management School, Rm. 2.13, The University of Waikato, Private Bag 3105, Hamilton, 3240, New Zealand)

  • Tagliafierro Carolina

    (Institute of Agri-Food & Land Use, Queen's University of Belfast (UK), David Keir Building, Stranmillis Road - Belfast - BT9 5AG)

Abstract

Together with the benefit due to the worldwide increase in consumer interest in traditional European food style, a growing phenomenon of agropiracy has taken place. Firms' marketing strategies tend to concentrate on product purity while we believe there exists a well-defined path worth: 1. introduction of a traditional (original) product on international markets; 2. local firms' imitation of the successful good; 3. local firms redesigning original products according to local consumption models and preferences. A representative sample of American consumers were interviewed in 12 US cities. Econometric analysis results suggest that a strategy aimed at emphasizing the authenticity of the origin of any product may not lead to any improvement in its market share, but it might very likely affect that market as a whole. Products should be offered as part of a sort of traditional product package to promote food habits rather than just commodities. © 2008 Wiley Periodicals, Inc.

Suggested Citation

  • Cembalo Luigi & Cicia Gianni & Del Giudice Teresa & Scarpa Riccardo & Tagliafierro Carolina, 2008. "Beyond agropiracy : the case of italian pasta in the United States retail market," Agribusiness, John Wiley & Sons, Ltd., vol. 24(3), pages 403-413.
    • Handle: RePEc:wly:agribz:v:24:y:2008:i:3:p:403-413
    DOI: 10.1002/agr.20161
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1002/agr.20161
    File Function: Link to full text; subscription required
    Download Restriction: no
    File URL: https://libkey.io/10.1002/agr.20161?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Daniel Hassan & Sylvette Monier-Dilhan, 2006. "National brands and store brands: Competition through public quality labels," Agribusiness, John Wiley & Sons, Ltd., vol. 22(1), pages 21-30.
    2. Bodo E. Steiner, 2004. "Australian wines in the British wine market: A hedonic price analysis," Agribusiness, John Wiley & Sons, Ltd., vol. 20(3), pages 287-307.
    3. Maria Luz Loureiro & Jill J. McCluskey, 2000. "Assessing consumer response to protected geographical identification labeling," Agribusiness, John Wiley & Sons, Ltd., vol. 16(3), pages 309-320.
    4. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521766555, November.
    5. Rosen, Sherwin, 1974. "Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition," Journal of Political Economy, University of Chicago Press, vol. 82(1), pages 34-55, Jan.-Feb..
    6. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74(2), pages 132-132.
    7. Anglin, Paul M & Gencay, Ramazan, 1996. "Semiparametric Estimation of a Hedonic Price Function," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 11(6), pages 633-648, Nov.-Dec..
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Di Vita, Giuseppe & D'Amico, Mario & La Via, Giovanni & Caniglia, Elena, 2013. "Quality Perception of PDO extra-virgin Olive Oil: Which attributes most influence Italian consumers?," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 14(2), pages 1-13.
    2. Cavallo, Carla & Del Giudice, Teresa & Cicia, Gianni & Di Monaco, Rossella & Caracciolo, Francesco, 2014. "Revealed preference approach for analysing consumer preferences: a choice experiment with a real-life setting," Politica Agricola Internazionale - International Agricultural Policy, Edizioni L'Informatore Agrario, vol. 2014(2).
    3. Luigi Roselli & Domenico Carlucci & Bernardo Corrado Gennaro, 2016. "What Is the Value of Extrinsic Olive Oil Cues in Emerging Markets? Empirical Evidence from the U.S. E‐Commerce Retail Market," Agribusiness, John Wiley & Sons, Ltd., vol. 32(3), pages 329-342, July.
    4. Cembalo, Luigi & Pascucci, Stefano & Tagliafierro, Carolina & Caracciolo, Francesco, 2014. "Development and Management of a Bio-Energy Supply Chain Through Contract Farming," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(3), pages 1-20, September.
    5. Juan García-Álvarez de Perea & Carolina Ramírez-García & Aida Del Cubo-Molina, 2019. "Internationalization Business Models and Patterns of SMEs and MNEs: A Qualitative Multi-Case Study in the Agrifood Sector," Sustainability, MDPI, vol. 11(10), pages 1-26, May.
    6. Lombardi, Alessia & Verneau, Fabio & Lombardi, Pasquale, 2016. "Development and Trade Competitiveness of the Italian Tomato Sector," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 17(01), January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ballco, Petjon & Gracia, Azucena, 2020. "Do market prices correspond with consumer demands? Combining market valuation and consumer utility for extra virgin olive oil quality attributes in a traditional producing country," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    2. Trestini, Samuele & Giampietri, Elisa & Szathvary, Serena & Dal Bianco, Andrea, 2018. "Insights on the Alleged Imitation of Prosecco Wine Name: The Case of the German Market," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(4), August.
    3. Luigi Roselli & Domenico Carlucci & Bernardo Corrado Gennaro, 2016. "What Is the Value of Extrinsic Olive Oil Cues in Emerging Markets? Empirical Evidence from the U.S. E‐Commerce Retail Market," Agribusiness, John Wiley & Sons, Ltd., vol. 32(3), pages 329-342, July.
    4. Smith, Travis A. & Lin, Biing-Hwan & Huang, Chung L., 2008. "Organic Premiums of U.S. Fresh Produce," 2008 Conference, April 21-22, 2008, St. Louis, Missouri 37626, NCCC-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management.
    5. Matthias Staudigel & Aleksej Trubnikov, 2022. "High price premiums as barriers to organic meat demand? A hedonic analysis considering species, cut and retail outlet," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 66(2), pages 309-334, April.
    6. Girma T. Kassie & Awudu Abdulai & Clemens Wollny, 2009. "Valuing Traits of Indigenous Cows in Central Ethiopia," Journal of Agricultural Economics, Wiley Blackwell, vol. 60(2), pages 386-401, June.
    7. Bonanno, Alessandro & Bimbo, Francesco & Costanigro, Marco & VIscecchia, Rosaria, 2018. "Do Geographic Indication Labels Pay off? Estimating GI’s implicit Price Dispersion in the Italian EVOO Market," 2018 Annual Meeting, August 5-7, Washington, D.C. 274203, Agricultural and Applied Economics Association.
    8. Martijn Kagie & Michiel Van Wezel, 2007. "Hedonic price models and indices based on boosting applied to the Dutch housing market," Intelligent Systems in Accounting, Finance and Management, John Wiley & Sons, Ltd., vol. 15(3‐4), pages 85-106, July.
    9. Alessandro Bonanno, 2016. "A Hedonic Valuation of Health and Nonhealth Attributes in the U.S. Yogurt Market," Agribusiness, John Wiley & Sons, Ltd., vol. 32(3), pages 299-313, July.
    10. Cembalo, Luigi & Cicia, Gianni & Del Giudice, Teresa & Scarpa, Riccardo & Tagliafierro, Carolina, 2007. "Ecological characteristics and new competitiveness strategies in fresh vegetables market," 105th Seminar, March 8-10, 2007, Bologna, Italy 7875, European Association of Agricultural Economists.
    11. Mustafa Kahveci & Ernil Sabaj, 2017. "Determinant of Housing Rents in Urban Albania: An Empirical Hedonic Price Application with NSA Survey Data," Eurasian Journal of Economics and Finance, Eurasian Publications, vol. 5(2), pages 51-65.
    12. Badruddoza, Syed & Amin, Modhurima & McCluskey, Jill, 2019. "Assessing the Importance of an Attribute in a Demand SystemStructural Model versus Machine Learning," Working Papers 2019-5, School of Economic Sciences, Washington State University.
    13. Hannonen Marko, 2014. "Urban Housing Policy Considerations: Perspectives from the Finnish Housing Market," Journal of Heterodox Economics, Sciendo, vol. 1(2), pages 114-130, December.
    14. K. Willis & J. Snowball, 2009. "Investigating how the attributes of live theatre productions influence consumption choices using conjoint analysis: the example of the National Arts Festival, South Africa," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 33(3), pages 167-183, August.
    15. Kuminoff, Nicolai V., 2009. "Decomposing the structural identification of non-market values," Journal of Environmental Economics and Management, Elsevier, vol. 57(2), pages 123-139, March.
    16. ÜNsal ÖZdilek, 2011. "Land Value: Seven Major Questions in the Analysis of Urban Land Values," American Journal of Economics and Sociology, Wiley Blackwell, vol. 70(1), pages 30-49, January.
    17. Petjon Ballco & Fatma Jaafer & Tiziana de Magistris, 2022. "Investigating the price effects of honey quality attributes in a European country: Evidence from a hedonic price approach," Agribusiness, John Wiley & Sons, Ltd., vol. 38(4), pages 885-904, October.
    18. Lall, Somik V. & Lundberg, Mattias, 2008. "What are public services worth, and to whom? Non-parametric estimation of capitalization in Pune," Journal of Housing Economics, Elsevier, vol. 17(1), pages 34-64, March.
    19. Raj Chandra & Gabriel E. Lade & GianCarlo Moschini, 2021. "Geographical Indications and Welfare: Evidence from the US Wine Market," Center for Agricultural and Rural Development (CARD) Publications 21-wp628, Center for Agricultural and Rural Development (CARD) at Iowa State University.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:agribz:v:24:y:2008:i:3:p:403-413. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.