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Regionality of food consumption

Author

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  • Ronald B. Larson

    (Retail Food Industry Center, University of Minnesota)

Abstract

Understanding food consumption patterns around the United States is important for food marketers and researchers. A cluster analysis of the food purchases in 126 categories across 54 markets found 11 market groupings that are quite different from those commonly used in demand studies. These new regions were consistent with the findings from some cultural geographers and explained more of the regional variation in food consumption than the standard set of geographic boundaries. Food marketers could use these clusters to balance experiments, identify local marketing opportunities, and segment the US market into geographies with similar food demand patterns. © 1998 John Wiley & Sons, Inc.

Suggested Citation

  • Ronald B. Larson, 1998. "Regionality of food consumption," Agribusiness, John Wiley & Sons, Ltd., vol. 14(3), pages 213-226.
    • Handle: RePEc:wly:agribz:v:14:y:1998:i:3:p:213-226
    DOI: 10.1002/(SICI)1520-6297(199805/06)14:3<213::AID-AGR4>3.0.CO;2-3
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    References listed on IDEAS

    as
    1. Baker, Gregory A. & Crosbie, Peter J., 1993. "Measuring Food Safety Preferences: Identifying Consumer Segments," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 18(2), pages 1-11, December.
    2. Blakley, Leo V., 1981. "Regional Markets For Agricultural And Food Products: Needed Research," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 13(1), pages 1-10, July.
    3. Blakley, Leo V., 1981. "Regional Markets for Agricultural and Food Products: Needed Research," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 13(1), pages 69-78, July.
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    Cited by:

    1. Larson, Ronald B. & Steinhofer, Kelley, 2005. "Supermarket Selection by Singles in the Midwest," 2005 Annual meeting, July 24-27, Providence, RI 19429, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Ronald B. Larson, 2004. "New market groupings based on food consumption patterns," Agribusiness, John Wiley & Sons, Ltd., vol. 20(4), pages 417-432.
    3. Chung L. Huang & Biing-Hwan Lin, 2007. "A Hedonic Analysis of Fresh Tomato Prices among Regional Markets," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 29(4), pages 783-800.
    4. Larson, Ronald B., 2002. "When Is Dinner?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(3), pages 1-8, November.
    5. Larson, Ronald B., 1997. "Food Consumption And Seasonality," Journal of Food Distribution Research, Food Distribution Research Society, vol. 28(2), pages 1-9, July.
    6. Craig A. Bond & Dawn Thilmany & Jennifer Keeling Bond, 2008. "Understanding consumer interest in product and process-based attributes for fresh produce," Agribusiness, John Wiley & Sons, Ltd., vol. 24(2), pages 231-252.

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