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Supermarket Selection by Singles in the Midwest

Author

Listed:
  • Larson, Ronald B.
  • Steinhofer, Kelley

Abstract

This study focused on the attributes singles aged 25 to 39 want in stores. Young single without children were mailed a survey about their supermarket attribute preferences and shopping and eating habits. Most of their preferences were similar to national averages. However, some common preconceptions were not supported.

Suggested Citation

  • Larson, Ronald B. & Steinhofer, Kelley, 2005. "Supermarket Selection by Singles in the Midwest," 2005 Annual meeting, July 24-27, Providence, RI 19429, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea05:19429
    DOI: 10.22004/ag.econ.19429
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    References listed on IDEAS

    as
    1. Ronald B. Larson, 2004. "New market groupings based on food consumption patterns," Agribusiness, John Wiley & Sons, Ltd., vol. 20(4), pages 417-432.
    2. Itamar Simonson & Ziv Carmon & Suzanne O'Curry, 1994. "Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice," Marketing Science, INFORMS, vol. 13(1), pages 23-40.
    3. Mukherjee, Ashesh & Hoyer, Wayne D, 2001. "The Effect of Novel Attributes on Product Evaluation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(3), pages 462-472, December.
    4. Ronald B. Larson, 1998. "Regionality of food consumption," Agribusiness, John Wiley & Sons, Ltd., vol. 14(3), pages 213-226.
    Full references (including those not matched with items on IDEAS)

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    Keywords

    Consumer/Household Economics;

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