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Who reacts to food safety scares?: Examining the Alar crisis

Author

Listed:
  • Robert O. Herrmann

    (Department of Agricultural Economics and Rural Sociology, 207 Armsby Building, The Pennsylvania State University, University Park, PA 16802)

  • Rex H. Warland

    (Department of Agricultural Economics and Rural Sociology, 207 Armsby Building, The Pennsylvania State University, University Park, PA 16802)

  • Arthur Sterngold

    (Department of Business Administraion, Lycoming College)

Abstract

The 1989 Alar crisis developed in the wake of television news reports on the dangers to children from consuming apples treated with Alar. These hazards received extensive media coverage over the following five months. This study investigated public reaction to the crisis. Awareness of the crisis was more common among older adults, those with more formal education, and those who reported more frequent television news viewing. Those who were aware of the crisis and reduced their use of apples and apple products had a different set of characteristics. Reduced use was more common among females, those 50 and under, and non-Whites. Reductions were not, however, more common among those who reported frequent television news viewing. © 1997 John Wiley & Sons, Inc.

Suggested Citation

  • Robert O. Herrmann & Rex H. Warland & Arthur Sterngold, 1997. "Who reacts to food safety scares?: Examining the Alar crisis," Agribusiness, John Wiley & Sons, Ltd., vol. 13(5), pages 511-520.
    • Handle: RePEc:wly:agribz:v:13:y:1997:i:5:p:511-520
    DOI: 10.1002/(SICI)1520-6297(199709/10)13:5<511::AID-AGR5>3.0.CO;2-9
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    Citations

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    Cited by:

    1. Dierks, Leef H., 2004. "Effects of Media Coverage on Demand," 84th Seminar, February 8-11, 2004, Zeist, The Netherlands 24992, European Association of Agricultural Economists.
    2. Houghton, J.R. & Rowe, G. & Frewer, L.J. & Van Kleef, E. & Chryssochoidis, G. & Kehagia, O. & Korzen-Bohr, S. & Lassen, J. & Pfenning, U. & Strada, A., 2008. "The quality of food risk management in Europe: Perspectives and priorities," Food Policy, Elsevier, vol. 33(1), pages 13-26, February.
    3. Donatella Baiardi & Riccardo Puglisi & Simona Scabrosetti, 2012. "Individual Attitudes on Food Quality and Safety: Empirical Evidence on EU Countries," DEM Working Papers Series 014, University of Pavia, Department of Economics and Management.
    4. Tozer, Peter R. & Marsh, Thomas L., 2018. "Dynamic regional model of the US apple industry: Consequences of supply or demand shocks due to pest or disease outbreaks and control," Agricultural Systems, Elsevier, vol. 164(C), pages 252-263.
    5. Hanf, C.-H., 2000. "Zur Bedeutung von Vertrauenseigenschaften für den Wettbewerb auf Lebensmittelmärkten," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 36.
    6. Tegene, Abebayehu & Huffman, Wallace E. & Rousu, Matthew C. & Shogren, Jason F., 2003. "The Effects Of Information On Consumer Demand For Biotech Foods: Evidence From Experimental Auctions," Technical Bulletins 33577, United States Department of Agriculture, Economic Research Service.
    7. Rousu, Matthew & Huffman, Wallace E., 2001. "GM Food Labeling Policies of the U.S. and Its Trading Partners," ISU General Staff Papers 200109300700001345, Iowa State University, Department of Economics.
    8. Wim Verbeke & Ronald W. Ward & Jacques Viaene, 2000. "Probit analysis of fresh meat consumption in Belgium: Exploring BSE and television communication impact," Agribusiness, John Wiley & Sons, Ltd., vol. 16(2), pages 215-234.
    9. Elif Akben & Gökhan Özertan & Aslýhan D. Spaulding & Sayed H. Saghaian, 2008. "Consumer responses to the H5N1 Avian Influenza: the case of Turkey," Economics Bulletin, AccessEcon, vol. 4(15), pages 1-9.
    10. Bocker, Andreas & Albrecht, Silke, 2001. "Risikowahrnehmung und Verbrauchervertrauen nach einem Lebensmittelskandal - Eine experimentelle Studie," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 50(06), pages 1-9.
    11. Bocker, Andreas & Hanf, Claus-Hennig, 2000. "Confidence lost and -- partially -- regained: consumer response to food scares," Journal of Economic Behavior & Organization, Elsevier, vol. 43(4), pages 471-485, December.
    12. Peake, Whitney O. & Detre, Joshua D. & Carlson, Clinton C., 2014. "One bad apple spoils the bunch? An exploration of broad consumption changes in response to food recalls," Food Policy, Elsevier, vol. 49(P1), pages 13-22.

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