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Management of the Development of the Regional Markets for Poultry Products in Ukraine

Author

Listed:
  • Savchenko Tetiana

    (PhD, Assoc. Prof., Odessa National University of Technology, Kanatna str. 112, Odessa, Ukraine)

  • Rodina Olga

    (Ph.D. (Management), Dnipro State Agrarian and Economic University, Serhia Yefremova str. 25, Dnipro, Ukraine)

  • Nikoliuk Olena

    (DEC. Prof., Odessa National University of Technology, Kanatna str. 112, Odessa, Ukraine)

  • Velychko Oleksandr

    (DEC. Prof., Dnipro State Agrarian and Economic University, Serhia Yefremova str. 25, Dnipro, Ukraine)

  • Levchuk Yuliia

    (Senior Lecturer, Odessa National University of Technology, Kanatna str. 112, Odessa, Ukraine)

Abstract

The article assesses the development of the regional market for poultry products using the indicator of the development of the regional market. The purpose of the study is to determine the level of efficiency in managing the development of Ukrainian regional markets for poultry products based on the formation of a system of indicators of the level of development and assessment of their interdependence. The market development indicator is calculated as the sum of a weighted normalized assessment of each of the three components: the regional demand indicator, the regional supply indicator, and the trade development indicator in the region. The methodology for assessing the level of development of regional markets for poultry products includes: establishing indicators characterizing the level of development of regional markets for poultry products; assessment of the significance of characteristics in shaping the level of development of regional markets for poultry products; building a mathematical model for assessing the level of development of regional markets for poultry products. The calculations carried out using the proposed methodological approach make it possible to determine that the highest level of development of regional markets belongs to the central region.

Suggested Citation

  • Savchenko Tetiana & Rodina Olga & Nikoliuk Olena & Velychko Oleksandr & Levchuk Yuliia, 2023. "Management of the Development of the Regional Markets for Poultry Products in Ukraine," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 45(3), pages 267-275, September.
    • Handle: RePEc:vrs:mtrbid:v:45:y:2023:i:3:p:267-275:n:3
    DOI: 10.15544/mts.2023.27
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    References listed on IDEAS

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    1. Claudio Calero & Lindsay W Turner, 2020. "Regional economic development and tourism: A literature review to highlight future directions for regional tourism research," Tourism Economics, , vol. 26(1), pages 3-26, February.
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    More about this item

    Keywords

    level of market development; regional market for poultry products; assessment methodology; market development indicators; consumption; production; trade; administration;
    All these keywords.

    JEL classification:

    • R - Urban, Rural, Regional, Real Estate, and Transportation Economics
    • R - Urban, Rural, Regional, Real Estate, and Transportation Economics
    • O - Economic Development, Innovation, Technological Change, and Growth
    • Q - Agricultural and Natural Resource Economics; Environmental and Ecological Economics

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