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Consumers’ Perception and Behavior Towards Ecosanogene Products Made by Goat Milk

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  • Iancu Ramona Maria

    (”Lucian Blaga” University of Sibiu, Sibiu, Romania)

Abstract

This study was conducted in Sibiu, Romania to examine consumers ‘ratings of healthy products made by goat milk and health issues. It has been also examine the sociodemographic factors and the relations between food safety and human welfare. This study is based on a questionnaire, interviewing a target group consists of 105 people. The purpose of this poll was to understand the consumer needs and how the quality of the brand influences purchasing choice. The instrument used for data processing was ANOVA Regression. The results can reveal that the selected model is valid for respondents who ticked test positive, P-value = 1.31E-26

Suggested Citation

  • Iancu Ramona Maria, 2014. "Consumers’ Perception and Behavior Towards Ecosanogene Products Made by Goat Milk," Management of Sustainable Development, Sciendo, vol. 6(2), pages 87-92, December.
    • Handle: RePEc:vrs:msudev:v:6:y:2014:i:2:p:87-92:n:13
    DOI: 10.1515/msd-2015-0013
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    References listed on IDEAS

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    3. Grebitus, Carola & Colson, Gregory & Menapace, Luisa, . "A comparison of hypothetical survey rankings with consumer shopping behavior and product knowledge," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 44(1), pages 1-13.
    4. Glynn T. Tonsor, 2011. "Consumer inferences of food safety and quality," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 38(2), pages 213-235, June.
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