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What will drive household adoption of smart energy? Insights from a consumer acceptance study in Germany

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  • Große-Kreul, Felix

Abstract

Although smart energy technologies (SETs) can fulfill multiple tasks in increasingly decarbonized and digitalized energy systems, market diffusion is still limited. This study investigates which beliefs influence consumers’ intention to adopt two smart-energy offerings, whether the rapid growth of the smart home market will now drive SET adoption, and if consumer-driven diffusion will lead to sustainability potentials being realized. Building on UTAUT2, a new theoretical model is proposed, and a consumer acceptance survey was conducted in Germany (n = 700). Results indicate that a growing smart home market will not increase SET adoption and that “adjustable green defaults” should be introduced.

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  • Große-Kreul, Felix, 2022. "What will drive household adoption of smart energy? Insights from a consumer acceptance study in Germany," Utilities Policy, Elsevier, vol. 75(C).
    • Handle: RePEc:eee:juipol:v:75:y:2022:i:c:s0957178721001661
    DOI: 10.1016/j.jup.2021.101333
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