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Consumers Believe in Health Behavior but do not Perform it: Understanding Attitude Formation Factors’ Influence on Consumer Health Behavior

Author

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  • Bakanauskas Arvydas Petras

    (professor at the Faculty of Economics and Management, Marketing Department, Vytautas Magnus University, Lithuania. Address: S. Daukanto str. 28, Kaunas, Lithuania. Phone: +370 37 327856.)

  • Kondrotienė Edita

    (Faculty of Economics and Management, Vytautas Magnus University, Lithuania. Address: S. Daukanto str. 28, Kaunas, Lithuania. Phone: +370 37 327856.)

  • Jezukevičienė Edita

    (researcher at the Institute of Educational Research, Vytautas Magnus University, Lithuania. Address: Jonavos str. 66, Kaunas, Lithuania. Phone: +370 5 2 279 02 81.)

Abstract

The article discusses the theoretical aspects of attitude formation, the factors influencing the formation of consumer attitudes and their relationship with consumer health behavior. The second part of the article presents the results of an empirical study revealing a tendency that consumers believe in health behavior but do not perform it. Using the attitude formation factors and the causal-consequential relationship between attitude formation and health behavior there is evaluated and presented the attitude formation impact on health behavior.

Suggested Citation

  • Bakanauskas Arvydas Petras & Kondrotienė Edita & Jezukevičienė Edita, 2022. "Consumers Believe in Health Behavior but do not Perform it: Understanding Attitude Formation Factors’ Influence on Consumer Health Behavior," Management of Organizations: Systematic Research, Sciendo, vol. 87(1), pages 43-66, June.
    • Handle: RePEc:vrs:morgsr:v:87:y:2022:i:1:p:43-66:n:6
    DOI: 10.2478/mosr-2022-0003
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    References listed on IDEAS

    as
    1. Brief, Arthur P., 2001. "Organizational Behavior and the Study of Affect: Keep Your Eyes on the Organization," Organizational Behavior and Human Decision Processes, Elsevier, vol. 86(1), pages 131-139, September.
    2. Forgas, Joseph P. & George, Jennifer M., 2001. "Affective Influences on Judgments and Behavior in Organizations: An Information Processing Perspective," Organizational Behavior and Human Decision Processes, Elsevier, vol. 86(1), pages 3-34, September.
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