IDEAS home Printed from https://ideas.repec.org/a/vrs/mgrsod/v25y2021i3p169-180n5.html
   My bibliography  Save this article

Perceived destination image of Poland: an analysis based on Ukrainian and Russian perceptions

Author

Listed:
  • Kamińska Wioletta

    (Institute of Geography and Environmental Sciences, Faculty of Natural Sciences, Jan Kochanowski University of Kielce, Kielce, Poland)

  • Mularczyk Mirosław

    (Institute of Geography and Environmental Sciences, Faculty of Natural Sciences, Jan Kochanowski University of Kielce, Kielce, Poland)

  • Chrapek Magdalena

    (Department of Mathematics, Faculty of Natural Sciences, Jan Kochanowski University of Kielce, Kielce, Poland)

  • Dubis Lidiya

    (Institute of Mathematics, Informatics and Landscape Architecture, Faculty of Natural Sciences and Health, The John Paul II Catholic University of Lublin, Lublin, Poland)

  • Malska Marta

    (Department of Tourism, Faculty of Geography, Ivan Franko National University of Lvov, Lvov, Ukraine)

  • Nesterov Evgeny

    (Department of Geology and Geoecology, Faculty of Geography, Herzen State Pedagogical University of Russia, St. Petersburg, Russia)

Abstract

The purpose of this article is to compare the perceived destination image of Poland as seen by Russians and Ukrainians. This study contributes to understanding the process of how the image of a destination is shaped, the new contribution being the comparison of the image of Poland as perceived by visitors and non-visitors of two nations, which until 1991 were a part of one state. The study is based on a questionnaire consisting of 16 statements on the perceived destination image of Poland. A 5-point Likert scale was used in the survey. A total of 710 people were examined, including 348 Russians and 362 Ukrainians. The reliability of the survey was assessed using Cronbach's alpha index. The hypotheses verification, using Student's t-test, showed that Russians and Ukrainians perceived Poland as an attractive country in terms of tourism. No major differences between Russians and Ukrainians were observed in the perception of Poland as a tourist destination. Moreover, no influence of past experience was noted on the shaping of the perceived destination image of Poland. Additionally, some managerial implications of significant relevance to destination marketing are discussed, and future directions for research are outlined.

Suggested Citation

  • Kamińska Wioletta & Mularczyk Mirosław & Chrapek Magdalena & Dubis Lidiya & Malska Marta & Nesterov Evgeny, 2021. "Perceived destination image of Poland: an analysis based on Ukrainian and Russian perceptions," Miscellanea Geographica. Regional Studies on Development, Sciendo, vol. 25(3), pages 169-180, July.
    • Handle: RePEc:vrs:mgrsod:v:25:y:2021:i:3:p:169-180:n:5
    DOI: 10.2478/mgrsd-2020-0052
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/mgrsd-2020-0052
    Download Restriction: no
    File URL: https://libkey.io/10.2478/mgrsd-2020-0052?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Jarvis, Diane & Stoeckl, Natalie & Liu, Hong-Bo, 2016. "The impact of economic, social and environmental factors on trip satisfaction and the likelihood of visitors returning," Tourism Management, Elsevier, vol. 52(C), pages 1-18.
    2. Cherifi, Barbora & Smith, Andrew & Maitland, Robert & Stevenson, Nancy, 2014. "Destination images of non-visitors," Annals of Tourism Research, Elsevier, vol. 49(C), pages 190-202.
    3. Cardoso, Lucília & Dias, Francisco & de Araújo, Arthur Filipe & Andrés Marques, Maria Isabel, 2019. "A destination imagery processing model: Structural differences between dream and favourite destinations," Annals of Tourism Research, Elsevier, vol. 74(C), pages 81-94.
    4. Xesfingi, Sofia & Papadopoulou, Georgia & Karamanis, Dimitrios & Martens, Hanno M., 2018. "Visitors’ satisfaction in Dubai and pre-trip destination image," MPRA Paper 89850, University Library of Munich, Germany.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xesfingi, Sofia & Papadopoulou, Georgia & Karamanis, Dimitrios & Martens, Hanno M., 2018. "Visitors’ satisfaction in Dubai and pre-trip destination image," MPRA Paper 89850, University Library of Munich, Germany.
    2. Yürük, Pınar & Akyol, Ayşe & Şimşek, Gülhayat Gölbaşı, 2017. "Analyzing the effects of social impacts of events on satisfaction and loyalty," Tourism Management, Elsevier, vol. 60(C), pages 367-378.
    3. Glückstad, Fumiko Kano & Schmidt, Mikkel N. & Mørup, Morten, 2020. "Testing a model of destination image formation: Application of Bayesian relational modelling and fsQCA," Journal of Business Research, Elsevier, vol. 120(C), pages 351-363.
    4. María Redondo-Carretero & Carmen Camarero-Izquierdo & Ana Gutiérrez-Arranz & Javier Rodríguez-Pinto, 2017. "Language tourism destinations: a case study of motivations, perceived value and tourists’ expenditure," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 41(2), pages 155-172, May.
    5. Zamparini, L. & Domènech, A. & Miravet, D. & Gutiérrez, A., 2022. "Green mobility at home, green mobility at tourism destinations: A cross-country study of transport modal choices of educated young adults," Journal of Transport Geography, Elsevier, vol. 103(C).
    6. Diego R. Toubes & Jaime Álvarez Torre & Arthur Filipe Araújo, 2023. "The Zika virus crisis during the 2016 Rio Olympic Games: a media cover analysis," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.
    7. Cardoso, Lucília & Dias, Francisco & de Araújo, Arthur Filipe & Andrés Marques, Maria Isabel, 2019. "A destination imagery processing model: Structural differences between dream and favourite destinations," Annals of Tourism Research, Elsevier, vol. 74(C), pages 81-94.
    8. Giovana Goretti Feijó de Almeida & Lucília Cardoso, 2022. "Discussions between Place Branding and Territorial Brand in Regional Development—A Classification Model Proposal for a Territorial Brand," Sustainability, MDPI, vol. 14(11), pages 1-24, May.
    9. Tinashe Chuchu, 2021. "The South Africa 2010 FIFA World Cup: A Look Back: Perceptions of its Impact on Tourism in South Africa," International Review of Management and Marketing, Econjournals, vol. 11(4), pages 49-58.
    10. Kotiloglu, S. & Lappas, T. & Pelechrinis, K. & Repoussis, P.P., 2017. "Personalized multi-period tour recommendations," Tourism Management, Elsevier, vol. 62(C), pages 76-88.
    11. Chen, Pin-Zheng & Liu, Wan-Yu, 2019. "Assessing management performance of the national forest park using impact range-performance analysis and impact-asymmetry analysis," Forest Policy and Economics, Elsevier, vol. 104(C), pages 121-138.
    12. Zhang, Shu-Ning & Li, Yong-Quan & Liu, Chih-Hsing & Ruan, Wen-Qi, 2021. "Does live performance play a critical role in building destination brand equity — A mixed-method study of “Impression Dahongpao"," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    13. Peng, Marcus & Oleson, Kirsten L.L., 2017. "Beach Recreationalists' Willingness to Pay and Economic Implications of Coastal Water Quality Problems in Hawaii," Ecological Economics, Elsevier, vol. 136(C), pages 41-52.
    14. Mihai Voda & Nicoleta Daniela Dumitrache & Radu Negru & Qingyun Du & Chang Gan, 2022. "Rural Geosystems’ Future in the Smartphone World: The Inception of Romanian Tourist Sites," Sustainability, MDPI, vol. 14(15), pages 1-15, August.
    15. Milenkovski, Ace & Gjorgievski, Mijalce & Nakovski, Dejan, 2018. "Termal/Mineral Springs Industry: Need For Transformation In Function Of Tourism," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 9(2), pages 181-187.
    16. Stoeckl, Natalie & Condie, Scott & Anthony, Ken, 2021. "Assessing changes to ecosystem service values at large geographic scale: A case study for Australia’s Great Barrier Reef," Ecosystem Services, Elsevier, vol. 51(C).
    17. Pablo Henrique de Oliveira Moreira & Carla Fraga & Joice Lavandoski & Lucília Cardoso, 2025. "Improving the Strategic Management of UNESCO Creative Cities of Gastronomy: Integrating Sensitivity Analysis and Tourism Destination Image Based on Analytic Hierarchy Process," Sustainability, MDPI, vol. 17(3), pages 1-17, January.
    18. Hanna Górska-Warsewicz, 2020. "Factors Determining City Brand Equity—A Systematic Literature Review," Sustainability, MDPI, vol. 12(19), pages 1-35, September.
    19. Monica WC Choy & Ken Kamoche, 2022. "Factors influencing recommendation of sub-Saharan Africa travel products: A Hong Kong–Kenya importance–performance analysis," Tourism Economics, , vol. 28(4), pages 1101-1128, June.
    20. Jesús A. Aguilar-Maldonado & Eduardo Santamaría-Del-Ángel & Adriana González-Silvera & Omar D. Cervantes-Rosas & María-Teresa Sebastiá-Frasquet, 2018. "Mapping Satellite Inherent Optical Properties Index in Coastal Waters of the Yucatán Peninsula (Mexico)," Sustainability, MDPI, vol. 10(6), pages 1-20, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:mgrsod:v:25:y:2021:i:3:p:169-180:n:5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.