IDEAS home Printed from https://ideas.repec.org/a/sae/toueco/v28y2022i4p1101-1128.html
   My bibliography  Save this article

Factors influencing recommendation of sub-Saharan Africa travel products: A Hong Kong–Kenya importance–performance analysis

Author

Listed:
  • Monica WC Choy

    (Technological and Higher Education Institute of Hong Kong, Hong Kong)

  • Ken Kamoche

    (University of Nottingham Business School, UK)

Abstract

This study adopts an exploratory sequential mixed method approach to examine perceptions of Hong Kong travel agencies on factors influencing recommendation of Kenya travel products. First, we conducted 32 in-depth interviews with outbound travel practitioners to collect qualitative exploratory data. Based on 39 identified attributes, we then developed a questionnaire well-adapted to the outbound travel practitioners and study purpose. With survey data of 239 travel agency practitioners, we then conducted an importance–performance analysis to rate and analyze six identified factors: Catering and Ancillary Services, Shopping, Tourist Transport Provision and Infrastructure, Hotel Accommodation, Institutional Support, and Destination Image. The results suggest that in a resource-constrained situation, priority should be given to enhancing Tourist Transport Provision and Infrastructure. This article provides a starting point for further research on strategic tourism marketing and management within the underresearched Asia–Africa nexus.

Suggested Citation

  • Monica WC Choy & Ken Kamoche, 2022. "Factors influencing recommendation of sub-Saharan Africa travel products: A Hong Kong–Kenya importance–performance analysis," Tourism Economics, , vol. 28(4), pages 1101-1128, June.
    • Handle: RePEc:sae:toueco:v:28:y:2022:i:4:p:1101-1128
    DOI: 10.1177/13548166211018286
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/13548166211018286
    Download Restriction: no
    File URL: https://libkey.io/10.1177/13548166211018286?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Cherifi, Barbora & Smith, Andrew & Maitland, Robert & Stevenson, Nancy, 2014. "Destination images of non-visitors," Annals of Tourism Research, Elsevier, vol. 49(C), pages 190-202.
    2. Law, Rob & Rong, Jia & Vu, Huy Quan & Li, Gang & Lee, Hee Andy, 2011. "Identifying changes and trends in Hong Kong outbound tourism," Tourism Management, Elsevier, vol. 32(5), pages 1106-1114.
    3. Mikulić, Josip & Prebežac, Darko & Šerić, Maja & Krešić, Damir, 2017. "Campsite choice and the camping tourism experience: Investigating decisive campsite attributes using relevance-determinance analysis," Tourism Management, Elsevier, vol. 59(C), pages 226-233.
    4. Lee, Hyung-Sook, 2015. "Measurement of visitors' satisfaction with public zoos in Korea using importance-performance analysis," Tourism Management, Elsevier, vol. 47(C), pages 251-260.
    5. Alvarez, Maria D. & Campo, Sara, 2014. "The influence of political conflicts on country image and intention to visit: A study of Israel's image," Tourism Management, Elsevier, vol. 40(C), pages 70-78.
    6. Buckley, R. & Mossaz, A.C., 2016. "Decision making by specialist luxury travel agents," Tourism Management, Elsevier, vol. 55(C), pages 133-138.
    7. Taplin, Ross H., 2012. "Competitive importance-performance analysis of an Australian wildlife park," Tourism Management, Elsevier, vol. 33(1), pages 29-37.
    8. Yu, Ji Yun & Ko, Tae Gyou, 2012. "A cross-cultural study of perceptions of medical tourism among Chinese, Japanese and Korean tourists in Korea," Tourism Management, Elsevier, vol. 33(1), pages 80-88.
    9. Oktay Emir & Sinan Saraçli, 2014. "Determination of the thermal hotel location: application of analytic hierarchy process," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 20(1), pages 71-83, May.
    10. Yang, Yang & Liu, Hongbo & Li, Xiang (Robert) & Harrill, Rich, 2018. "A shrinking world for tourists? Examining the changing role of distance factors in understanding destination choices," Journal of Business Research, Elsevier, vol. 92(C), pages 350-359.
    11. Sever, Ivan, 2015. "Importance-performance analysis: A valid management tool?," Tourism Management, Elsevier, vol. 48(C), pages 43-53.
    12. Du, Julan & Zhang, Yifei, 2018. "Does One Belt One Road initiative promote Chinese overseas direct investment?," China Economic Review, Elsevier, vol. 47(C), pages 189-205.
    13. Karl, Marion & Reintinger, Christine & Schmude, Jürgen, 2015. "Reject or select: Mapping destination choice," Annals of Tourism Research, Elsevier, vol. 54(C), pages 48-64.
    14. Lai, Ivan Ka Wai & Hitchcock, Michael, 2016. "A comparison of service quality attributes for stand-alone and resort-based luxury hotels in Macau: 3-Dimensional importance-performance analysis," Tourism Management, Elsevier, vol. 55(C), pages 139-159.
    15. Aldric Vives & Marta Jacob & Marga Payeras, 2018. "Revenue management and price optimization techniques in the hotel sector," Tourism Economics, , vol. 24(6), pages 720-752, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jiacong Wu & Yu Wang & Ru Zhang & Jing Cai, 2018. "An Approach to Discovering Product/Service Improvement Priorities: Using Dynamic Importance-Performance Analysis," Sustainability, MDPI, vol. 10(10), pages 1-26, October.
    2. Esmailpour, Javad & Aghabayk, Kayvan & Abrari Vajari, Mohammad & De Gruyter, Chris, 2020. "Importance – Performance Analysis (IPA) of bus service attributes: A case study in a developing country," Transportation Research Part A: Policy and Practice, Elsevier, vol. 142(C), pages 129-150.
    3. Chen, Pin-Zheng & Liu, Wan-Yu, 2019. "Assessing management performance of the national forest park using impact range-performance analysis and impact-asymmetry analysis," Forest Policy and Economics, Elsevier, vol. 104(C), pages 121-138.
    4. Guizzardi, Andrea & Stacchini, Annalisa, 2017. "Destinations strategic groups via Multivariate Competition-based IPA," Tourism Management, Elsevier, vol. 58(C), pages 40-50.
    5. Wang, Zhifang & Fu, Hongpeng & Jian, Yuqing & Qureshi, Salman & Jie, Hua & Wang, Lu, 2022. "On the comparative use of social media data and survey data in prioritizing ecosystem services for cost-effective governance," Ecosystem Services, Elsevier, vol. 56(C).
    6. Chengcai Tang & Qianqian Zheng & Pin Ng, 2019. "A Study on the Coordinative Green Development of Tourist Experience and Commercialization of Tourism at Cultural Heritage Sites," Sustainability, MDPI, vol. 11(17), pages 1-19, August.
    7. Jinsoo Hwang & Muhammad Asif & Kwang-Woo Lee, 2020. "Relationships among Country Image, Tour Motivations, Tour Quality, Tour Satisfaction, and Attitudinal Loyalty: The Case of Chinese Travelers to Korea," Sustainability, MDPI, vol. 12(8), pages 1-19, April.
    8. Yanchun Jin & Yoonseo Park, 2019. "An Integrated Approach to Determining Rural Tourist Satisfaction Factors Using the IPA and Conjoint Analysis," IJERPH, MDPI, vol. 16(20), pages 1-16, October.
    9. Boley, B. Bynum & McGehee, Nancy Gard & Tom Hammett, A.L., 2017. "Importance-performance analysis (IPA) of sustainable tourism initiatives: The resident perspective," Tourism Management, Elsevier, vol. 58(C), pages 66-77.
    10. Matiza Tafadzwa & Slabbert Elmarie, 2020. "Understanding the Country Image-Travel Motivation Nexus in Emerging Tourism Typologies for South Africa," Polish Journal of Sport and Tourism, Sciendo, vol. 27(3), pages 28-33, September.
    11. Seungju Nam & Hyun Cheol Lee, 2019. "A Text Analytics-Based Importance Performance Analysis and Its Application to Airline Service," Sustainability, MDPI, vol. 11(21), pages 1-24, November.
    12. Siwarit Pongsakornrungsilp & Pimlapas Pongsakornrungsilp & Theeranuch Pusaksrikit & Pimmada Wichasin & Vikas Kumar, 2021. "Co-Creating a Sustainable Regional Brand from Multiple Sub-Brands: The Andaman Tourism Cluster of Thailand," Sustainability, MDPI, vol. 13(16), pages 1-23, August.
    13. Asongu, Simplice & Acha-Anyi, Paul, 2019. "Global Tourism and Waves of Terror: Perspectives from Military Expenditure," MPRA Paper 101793, University Library of Munich, Germany.
    14. Juan Carlos Martín & Veronika Rudchenko & María-Victoria Sánchez-Rebull, 2020. "The Role of Nationality and Hotel Class on Guests’ Satisfaction. A Fuzzy-TOPSIS Approach Applied in Saint Petersburg," Administrative Sciences, MDPI, vol. 10(3), pages 1-24, September.
    15. Wang, Hao & Han, Yonghui & Fidrmuc, Jan & Wei, Dongming, 2021. "Confucius Institute, Belt and Road Initiative, and Internationalization," International Review of Economics & Finance, Elsevier, vol. 71(C), pages 237-256.
    16. Lin, Zhibin & Vlachos, Ilias, 2018. "An advanced analytical framework for improving customer satisfaction: A case of air passengers," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 114(C), pages 185-195.
    17. Asongu, Simplice A & Odhiambo, Nicholas M, 2023. "Military Expenditure, Policy Syndromes and Tourism in the World," Working Papers 30041, University of South Africa, Department of Economics.
    18. Fatemeh Binesh & Amanda Belarmino & Carola Raab, 2021. "A meta-analysis of hotel revenue management," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 20(5), pages 546-558, October.
    19. Qizhen Wang & Rong Wang & Suxia Liu, 2024. "The reverse technology spillover effect of outward foreign direct investment, energy efficiency and carbon emissions," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(7), pages 17013-17035, July.
    20. Laura Kemppainen & Veera Koskinen & Harley Bergroth & Eetu Marttila & Teemu Kemppainen, 2021. "Health and Wellness–Related Travel: A Scoping Study of the Literature in 2010-2018," SAGE Open, , vol. 11(2), pages 21582440211, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:toueco:v:28:y:2022:i:4:p:1101-1128. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.