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Destination images of non-visitors

Author

Listed:
  • Cherifi, Barbora
  • Smith, Andrew
  • Maitland, Robert
  • Stevenson, Nancy

Abstract

This article provides much needed understanding of destination images held by non-visitors. Recognizing the characteristics of non-visitor images and their formation is important in order to understand images more widely. This qualitative study assesses images of London. The views of three hundred people in the Czech Republic who have never visited London were obtained via an innovative open-ended research instrument. The study showed that non-visitors imagine destinations through comparisons with their own experiences of places. Findings indicate that images can be very persistent and that the first images formed of a destination endure over time. Although the research is based on people with no direct experience of London, the research highlights that a range of secondary ‘experiences’ influence image formation.

Suggested Citation

  • Cherifi, Barbora & Smith, Andrew & Maitland, Robert & Stevenson, Nancy, 2014. "Destination images of non-visitors," Annals of Tourism Research, Elsevier, vol. 49(C), pages 190-202.
    • Handle: RePEc:eee:anture:v:49:y:2014:i:c:p:190-202
    DOI: 10.1016/j.annals.2014.09.008
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    Citations

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    Cited by:

    1. Mihai Voda & Nicoleta Daniela Dumitrache & Radu Negru & Qingyun Du & Chang Gan, 2022. "Rural Geosystems’ Future in the Smartphone World: The Inception of Romanian Tourist Sites," Sustainability, MDPI, vol. 14(15), pages 1-15, August.
    2. Stylidis, Dimitrios & Shani, Amir & Belhassen, Yaniv, 2017. "Testing an integrated destination image model across residents and tourists," Tourism Management, Elsevier, vol. 58(C), pages 184-195.
    3. Tinashe Chuchu, 2021. "The South Africa 2010 FIFA World Cup: A Look Back: Perceptions of its Impact on Tourism in South Africa," International Review of Management and Marketing, Econjournals, vol. 11(4), pages 49-58.
    4. Kamińska Wioletta & Mularczyk Mirosław & Chrapek Magdalena & Dubis Lidiya & Malska Marta & Nesterov Evgeny, 2021. "Perceived destination image of Poland: an analysis based on Ukrainian and Russian perceptions," Miscellanea Geographica. Regional Studies on Development, Sciendo, vol. 25(3), pages 169-180, July.
    5. Cardoso, Lucília & Dias, Francisco & de Araújo, Arthur Filipe & Andrés Marques, Maria Isabel, 2019. "A destination imagery processing model: Structural differences between dream and favourite destinations," Annals of Tourism Research, Elsevier, vol. 74(C), pages 81-94.
    6. Xesfingi, Sofia & Papadopoulou, Georgia & Karamanis, Dimitrios & Martens, Hanno M., 2018. "Visitors’ satisfaction in Dubai and pre-trip destination image," MPRA Paper 89850, University Library of Munich, Germany.
    7. Monica WC Choy & Ken Kamoche, 2022. "Factors influencing recommendation of sub-Saharan Africa travel products: A Hong Kong–Kenya importance–performance analysis," Tourism Economics, , vol. 28(4), pages 1101-1128, June.
    8. Glückstad, Fumiko Kano & Schmidt, Mikkel N. & Mørup, Morten, 2020. "Testing a model of destination image formation: Application of Bayesian relational modelling and fsQCA," Journal of Business Research, Elsevier, vol. 120(C), pages 351-363.

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