IDEAS home Printed from https://ideas.repec.org/a/vrs/poicbe/v13y2019i1p1045-1057n91.html
   My bibliography  Save this article

Health Determinants and Unmet Needs for Health Care- towards e-Health Systems

Author

Listed:
  • Meghisan-Toma Georgeta-Madalina

    (The Bucharest University of Economic Studies, Faculty of Business Administration in foreign languages, Bucharest, RomaniaRomanian Academy, National Institute of Economic Research “Costin C. Kiritescu”, Bucharest, Romania)

  • Toma Dorin

    (Clinical Hospital “Prof. Dr. Th. Burghele”, Bucharest, Romania)

Abstract

The traditional public health care system should move forward towards prevention by building a strong brand strategy. Taking into consideration the health care expenditure, the paper focuses on the analysis of heath determinants: body mass index, physical activity, consumption of fruits and vegetables, tobacco consumption, alcohol consumption, social environment in connection to the unmet needs for health care: financial reasons, distance or transportation, waiting list. In the context of the competition coming from private health care institutions, the branding strategy of the public health care system should increase customer satisfaction and trust in order to obtain customer affective commitment and awareness. The approach focuses on factor analysis used to validate the following hypothesis: H1. The main heath determinants are: body mass index, physical activity, consumption of fruits and vegetables, tobacco consumption, alcohol consumption, social environment; H2. The main reasons for self-reported unmet needs for health care are: financial reasons, distance or transportation, waiting list. Due to the rapid development of information technology, public health care systems should integrate these technological advances in their structure, with emphasize on brand strategy. The paper has the following structure: after the Introduction, the Literature review part covers issues connected to brand experience, health determinants, health care needs within the EU-28 member states. Section 3 underlines the research methodology, using factor analysis as main method of macroeconomic data interpretation. The next section includes the results of the research, while the Conclusions part focuses on the main ideas of this research, together with the limits of the current approach. However, the research has some limits caused by the availability of up to date statistics and longer time series for the analyzed variables. We intend to further develop our research by introducing in the analysis other health care related variables within the European Union member states and other countries.

Suggested Citation

  • Meghisan-Toma Georgeta-Madalina & Toma Dorin, 2019. "Health Determinants and Unmet Needs for Health Care- towards e-Health Systems," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 13(1), pages 1045-1057, May.
    • Handle: RePEc:vrs:poicbe:v:13:y:2019:i:1:p:1045-1057:n:91
    DOI: 10.2478/picbe-2019-0091
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/picbe-2019-0091
    Download Restriction: no
    File URL: https://libkey.io/10.2478/picbe-2019-0091?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Novak, Sonja & Djordjevic, Nebojša, 2019. "Information system for evaluation of healthcare expenditure and health monitoring," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 520(C), pages 72-80.
    2. Graţiela Georgiana Noja & Simona Mirela Cristea & Atila Yüksel & Ciprian Pânzaru & Raluca Mihaela Drăcea, 2018. "Migrants’ Role in Enhancing the Economic Development of Host Countries: Empirical Evidence from Europe," Sustainability, MDPI, vol. 10(3), pages 1-32, March.
    3. Allin, Sara & Grignon, Michel & Le Grand, Julian, 2010. "Subjective unmet need and utilization of health care services in Canada: What are the equity implications?," Social Science & Medicine, Elsevier, vol. 70(3), pages 465-472, February.
    4. J.J. Brakus & B.H. Schmitt & L. Zarantonello, 2009. "Brand Experience: What Is It? How Do We Measure It? And Does It Affect Loyalty?," Post-Print hal-00799102, HAL.
    5. Lee, Sang-Yi & Kim, Chul-Woung & Kang, Jeong-Hee & Seo, Nam-Kyu, 2015. "Unmet healthcare needs depending on employment status," Health Policy, Elsevier, vol. 119(7), pages 899-906.
    6. Iglesias, Oriol & Markovic, Stefan & Rialp, Josep, 2019. "How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy," Journal of Business Research, Elsevier, vol. 96(C), pages 343-354.
    7. Chang, Koyin & Ying, Yung-Hsiang, 2006. "Economic growth, human capital investment, and health expenditure : a study of OECD countries," Hitotsubashi Journal of Economics, Hitotsubashi University, vol. 47(1), pages 1-16, June.
    8. Elena Doina Dascălu & Nicu Marcu & Ştefan Pete & Maria-Lenuţa Ulici & Vadim Dumitraşcu, 2016. "Dependent Business Climate. A Network-Based Analysis," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(1), pages 138-152, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Damiano Fiorillo, 2020. "Reasons for unmet needs for health care: the role of social capital and social support in some western EU countries," International Journal of Health Economics and Management, Springer, vol. 20(1), pages 79-98, March.
    2. Shahzad Khalil & Mirza Ameen ul Haq, 2022. "Enhancing Retail Brand Equity through Consumption Value: The Mediating Effect of Brand Experience," iRASD Journal of Management, International Research Alliance for Sustainable Development (iRASD), vol. 4(1), pages 114-126, March.
    3. Molinillo, Sebastian & Aguilar-Illescas, Rocío & Anaya-Sánchez, Rafael & Carvajal-Trujillo, Elena, 2022. "The customer retail app experience: Implications for customer loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    4. Beichen Liang, 2022. "How brand experience, satisfaction, trust, and commitment affect loyalty: a reexamination and reconciliation," Italian Journal of Marketing, Springer, vol. 2022(2), pages 203-231, June.
    5. Zhang, Shu-Ning & Li, Yong-Quan & Liu, Chih-Hsing & Ruan, Wen-Qi, 2021. "A study on China's time-honored catering brands: Achieving new inheritance of traditional brands," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    6. Li, Bin & Chen, Shuang & Zhou, Qi, 2023. "Empathy with influencers? The impact of the sensory advertising experience on user behavioral responses," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    7. Massoud Moslehpour & Ka Yin Chau & Alaleh Dadvari & Ben-Roy Do & Victoria Seitz, 2019. "What Killed HTC and Kept Apple Alive? Brand Sustainability Comparison of Two Asian Countries," Sustainability, MDPI, vol. 11(24), pages 1-22, December.
    8. Ham, Sunny & Lee, Kai-Sean & Koo, Bonhak & Kim, Seoyoung & Moon, Hyeyoung & Han, Heesup, 2021. "The rise of the grocerant: Patrons’ in-store dining experiences and consumption behaviors at grocery retail stores," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    9. Kuo, Ying-Feng & Chen, Fei-Lung, 2023. "The effect of interactivity of brands’ marketing activities on Facebook fan pages on continuous participation intentions: An S–O-R framework study," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    10. Yu, Xiaolei & Yuan, Chunlin & Kim, Juran & Wang, Shuman, 2021. "A new form of brand experience in online social networks: An empirical analysis," Journal of Business Research, Elsevier, vol. 130(C), pages 426-435.
    11. Khan, Imran & Hollebeek, Linda D. & Fatma, Mobin & Islam, Jamid Ul & Riivits-Arkonsuo, Iivi, 2020. "Customer experience and commitment in retailing: Does customer age matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    12. Md. Mizanur Rahman & Megumi Rosenberg & Gabriela Flores & Nadia Parsell & Shamima Akter & Md Ashraful Alam & Md. Mahfuzur Rahman & Tessa Edejer, 2022. "A systematic review and meta-analysis of unmet needs for healthcare and long-term care among older people," Health Economics Review, Springer, vol. 12(1), pages 1-10, December.
    13. Magnoni, Fanny & Valette-Florence, Pierre & De Barnier, Virginie, 2021. "Modeling the effects of place heritage and place experience on residents’ behavioral intentions toward a city: A mediation analysis," Journal of Business Research, Elsevier, vol. 134(C), pages 428-442.
    14. Joy, Annamma & Wang, Jeff Jianfeng & Orazi, Davide C. & Yoon, Seyee & LaTour, Kathryn & Peña, Camilo, 2023. "Co-creating affective atmospheres in retail experience," Journal of Retailing, Elsevier, vol. 99(2), pages 297-317.
    15. Park, JungKun & Hong, EunPyo & Park, Yun-na, 2023. "Toward a new business model of retail industry: The role of brand experience and brand authenticity," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    16. Hung-Tai Tsou & Chieh-Chih Hou & Ja-Shen Chen & Minh-Chau Ngo, 2022. "Rethinking Sustainability Hotel Branding: The Pathways from Hotel Services to Brand Engagement," Sustainability, MDPI, vol. 14(16), pages 1-18, August.
    17. Castillo-Villar, Fernando Rey & Villasante-Arellano, Ana Josefina, 2020. "Applying the multisensory sculpture technique to explore the role of brand usage on multisensory brand experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    18. Muhammad Sohaib & Jacob Mlynarski & Rui Wu, 2022. "Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of the Apple Brand in China," Sustainability, MDPI, vol. 15(1), pages 1-19, December.
    19. Lily (Xuehui) Gao & Evert Haan & Iguácel Melero-Polo & F. Javier Sese, 2023. "Winning your customers’ minds and hearts: Disentangling the effects of lock-in and affective customer experience on retention," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 334-371, March.
    20. Nitin Upadhyay & Aakash Kamble, 2024. "Why can’t we help but love mobile banking chatbots? Perspective of stimulus-organism-response," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 855-872, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:poicbe:v:13:y:2019:i:1:p:1045-1057:n:91. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.