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Consumer Attitudes towards Pro-ecological Activities in Accommodation Facilities

Author

Listed:
  • Dębski Maciej

    (University of Social Sciences, Warsaw, Poland)

  • Andrzejczyk Robert

    (University of Rzeszów, Rzeszów, Poland)

  • Borkowska-Niszczota Małgorzata

    (University of Social Sciences, Warsaw, Poland)

  • Krawczyk Adriana

    (Amsterdam School of International Business, Amsterdam, Netherlands)

Abstract

Objective: The main aim of the article is to analyse the respondents’ attitudes towards selected pro-environmental practices of enterprises providing accommodation services and the factors conditioning their involvement in the activities implemented in the facilities. Methodology: The study is empirical in nature and is based on the results of an empirical survey that was carried out in the period December 2021–April 2022 in Poland. The survey used the diagnostic survey method, and 575 respondents took part in it. The main hypothesis assumes that customers of accommodation facilities appreciate the pro-environmental activities used in them. Findings: The survey results show that the respondents are sensitive to environmental issues and try to apply in practice the principles leading to environmental protection. They also emphasise that they would be more willing to stay in “green” facilities, although the application of sustainable development principles is not a key factor for them in choosing a facility. Value Added: The survey of 575 respondents indicated, similar to other studies, a positive attitude towards activities aimed at protecting the environment. At the same time, however, it showed that tourists are not always willing to make sacrifices during their stay related to either their comfort or the price of the service. This fact has practical implications for hotel managers and must be taken into account. Recommendations: The survey confirmed that consumers have a positive perception of environmental activities in hotels, so activity in this area can be an element of building their competitiveness.

Suggested Citation

  • Dębski Maciej & Andrzejczyk Robert & Borkowska-Niszczota Małgorzata & Krawczyk Adriana, 2022. "Consumer Attitudes towards Pro-ecological Activities in Accommodation Facilities," Journal of Intercultural Management, Sciendo, vol. 14(2), pages 66-83, December.
    • Handle: RePEc:vrs:joinma:v:14:y:2022:i:2:p:66-83:n:2
    DOI: 10.2478/joim-2022-0007
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    References listed on IDEAS

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    1. Arun T. M. & Puneet Kaur & Stefano Bresciani & Amandeep Dhir, 2021. "What drives the adoption and consumption of green hotel products and services? A systematic literature review of past achievement and future promises," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2637-2655, July.
    2. Ahmed Hassan Abdou & Thowayeb Hassan Hassan & Mohammed Moustafa El Dief, 2020. "A Description of Green Hotel Practices and Their Role in Achieving Sustainable Development," Sustainability, MDPI, vol. 12(22), pages 1-20, November.
    3. Katia Laura Sidali & David Huber & Guenter Schamel, 2017. "Long-Term Sustainable Development of Tourism in South Tyrol: An Analysis of Tourists’ Perception," Sustainability, MDPI, vol. 9(10), pages 1-9, October.
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    More about this item

    Keywords

    sustainable consumption; green solutions; tourism; accommodation facilities;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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