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The Relevance of Intangible Cultural Heritage and Traditional Languages for the Tourism Experience: The Case of Ladin in South Tyrol

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  • Serena Lonardi

    (Department of Strategic Management, Marketing and Tourism, University of Innsbruck, Universitätsstraße 15, 6020 Innsbruck, Austria)

  • Yvonne Unterpertinger

    (Department of Strategic Management, Marketing and Tourism, University of Innsbruck, Universitätsstraße 15, 6020 Innsbruck, Austria)

Abstract

Cultural tourists have become increasingly interested in intangible cultural heritage and in minority, peripheral areas. This paper will focus on the ICH of minority communities, with a closer look at minority languages, considering the Ladin communities of South Tyrol (Italy). This study uses a qualitative methodology—16 semi-structured interviews with German- and Italian-speaking tourists in Val Pusteria, with a video presenting a real-life situation in Ladin. It reveals that, although culture is not the main motivation to travel to South Tyrol, tourists are fascinated by tangible and intangible aspects of the South Tyrolean culture, such as the architecture, traditional lifestyle, events, practices, dresses, and the language. What is particularly interesting is the role that cultural sustainability plays for the region: the successful maintenance of traditions, including the traditional languages—dialect and Ladin—are mentioned with affection. Tourism practitioners in Val Pusteria and the neighboring Ladin valleys should consider experiences in and with the Ladin language as fun and interesting for tourists but should also provide interpretational and educational support.

Suggested Citation

  • Serena Lonardi & Yvonne Unterpertinger, 2022. "The Relevance of Intangible Cultural Heritage and Traditional Languages for the Tourism Experience: The Case of Ladin in South Tyrol," Sustainability, MDPI, vol. 14(5), pages 1-15, February.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:5:p:2729-:d:758947
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    References listed on IDEAS

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    1. Alina Viorica Dumitrașcu & Camelia Teodorescu & Alexandra Cioclu, 2023. "Accessibility and Tourist Satisfaction—Influencing Factors for Tourism in Dobrogea, Romania," Sustainability, MDPI, vol. 15(9), pages 1-17, May.
    2. Linda Ghirardello & Maximilian Walder & Michael de Rachewiltz & Greta Erschbamer, 2022. "Cultural Sustainability from the Local Perspective: The Example of Transhumance in South Tyrol," Sustainability, MDPI, vol. 14(15), pages 1-13, July.
    3. Yang Gao & Mengmeng Li & Qingning Li & Keji Huang & Shiwei Shen, 2022. "Inheritors’ Happiness and Its Relevant Factors in Intangible Cultural Heritage," Sustainability, MDPI, vol. 14(21), pages 1-17, October.
    4. Xiangqiang Li & Mengqi Yang & Liangfu Long & Muxing Liu & Haimeng Liu & Jingyi Liu, 2023. "Geographical Distribution and Influencing Factors of Intangible Cultural Heritage in the Three Gorges Reservoir Area," Sustainability, MDPI, vol. 15(4), pages 1-22, February.
    5. Mara Cerquetti & Concetta Ferrara & Annamaria Romagnoli & Gianluca Vagnarelli, 2022. "Enhancing Intangible Cultural Heritage for Sustainable Tourism Development in Rural Areas: The Case of the “Marche Food and Wine Memories” Project (Italy)," Sustainability, MDPI, vol. 14(24), pages 1-21, December.
    6. Lin Meng & Chuanguang Zhu & Jie Pu & Bo Wen & Wentao Si, 2022. "Study on the Influence Mechanism of Intangible Cultural Heritage Distribution from Man–Land Relationship Perspective: A Case Study in Shandong Province," Land, MDPI, vol. 11(8), pages 1-18, August.

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